- What Are the Best Sunscreens?
- Baby Face Sunscreen
- These are the best sunscreens to buy now, according to Consumer Reports
- Stuff We Love
- Black Girl Sunscreen Enters Target And Launches A Second Product
- Unsun Cosmetics and SheaMoisture bring diversity and inclusivity to sunscreen
- Store Brands from Target and Walmart Top Latest Sunscreen Ratings
What Are the Best Sunscreens?
It’s true that wearing any sunscreen at all is better than nothing — even more so if you make it part of your daily routine. But once you’ve crossed that threshold, there’s a whole wide world of sunscreen (that’s constantly growing and changing) to explore.
And we wouldn’t be the Strategist if we didn’t keep searching for the newest and best sunscreens on the market each summer.
With that in mind, we’ve updated this list, originally created by Strategist contributor and longtime beauty editor Hannah Morrill, with new advice from her and ten other skin-care experts, including dermatologists, aestheticians, a physician’s assistant, and cosmetic surgeons.
To best protect your skin from sun exposure, all of the experts we spoke with recommend using broad-spectrum sunscreens in either chemical or mineral formulations because they protect against both UVA and UVB rays.
They all also say to look for products that are water-resistant and protect for anywhere from 40 to 80 minutes (after which you have to reapply), and to use products with a minimum SPF of 30. Below, our experts’ picks for the ten best sunscreens at various price points.
Every one of them can be used all over the body, but we’ve categorized them considering other details, including price, ingredients, ease of use, and availability.
(For more sunscreens for hyperspecific uses, see our lists of the best ones for lips, face, and kids and babies; we’ve even got some picks for bald men’s heads.)
Neutrogena Ultra Dry-Touch Sunscreen SPF 55
The best sunscreen is the one you will use consistently and apply correctly, according to dermatologist Sydney Karp, who says she works patients to determine “what they will actually use and not just let sit on their counter.
” And liberal application is key to any sunscreen’s efficacy, according to dermatologist Susan Bard, who says you should apply “approximately one ounce (a shot glass’s worth) to the entire body every two hours or any time you get wet.
” She and five other experts we spoke to — including cosmetic surgeon Kenneth Rothaus; cosmetic dermatologist Sonam Yadav; aesthetician Andrew Kelly of Paul Labrecque Salon and Spa; dermatologist Yoram Harth; and dermatologistKenneth Mark — recommend Neutrogena as their go-to brand.
It’s been around for forever (time-tested), relatively inexpensive (so you can stock up and not worry about generously slathering it on every two hours), and you can buy it pretty much anywhere. Plus, it comes in several forms, depending on your preference.
Yadav and Harth both recommend Neutrogena Ultra Sheer Dry-Touch because of its lightweight, mattifying feel that won’t clog your pores.
This is a chemically formulated liquid sunscreen (but it also comes in spray and stick form), and ina mineral formulation with zinc oxide — which our experts say to look for if you’ve got sensitive skin, heat sensitivities, or if you’re using the sunscreen on babies 6 months or older because the mineral formulation sits on top of skin to physically block UVA and UVB rays (as opposed to chemical formulations that sink into skin and absorb rays, which can cause irritation).
ISDIN Eryfotona Actinica Ultralight Emulsion Sunscreen SPF 50+
Morrill told us that another reason to consider mineral sunscreens is because some chemical ones contain oxybenzone, which research indicates can significantly destroy coral-reef ecosystems. She also noted that some findings show the ingredients in chemical sunscreens aren’t just absorbed into your skin — but into your blood, too.
Spanish brand Isdin’s mineral sunscreen comes recommended by three of our experts (Kelly, Karp, and Mark). It’s on the thin side, so it doesn’t leave a white chalky film behind, and it has the added benefits of antioxidants, vitamin E, and DNA repair enzymes that help combat previous sun damage.
Mark really s this sunscreen because the company “did a study where people who used it on a consistent basis saw a reduction in the number of precancerous lesions on the treated area.
” It can be used all over, but since it’s much more expensive than many other brands, Mark recommends using it on the face or other specific parts of the body that tend to see the most sun damage.
La Roche Posay Anthelios Sunscreen
Morrill told us she still loves this sunscreen from La Roche-Posay, which comes in both chemical and mineral formulations, when it comes to protecting her face.
Three other experts recommend it, too, with Harth saying, “For general use on the face, I would recommend La Roche-Posay Anthelios SPF 50 Mineral Sunscreen because it’s suitable for face and body, it contains vitamin E, herbal extracts, and antioxidants to soothe stressed-out skin and shield you from the sun.”But if you’re looking for something even cheaper, Morrill says CeraVe Facial Moisturizing Lotion with SPF 30is a worthy dupe. “You cannot beat this drugstore pick. It checks all the boxes: Broad-spectrum protection SPF 30, sheer application, antioxidants to boost the sun-protective factor, anti-aging ingredients, and hydration at $14 a bottle, you never have to feel stingy.”
When we asked about mineral sunscreens you can buy at any drugstore in a pinch, this one from Blue Lizard was the first thing mentioned by Harth, Fishman, and Kelly (the brand also makes one of our top recommended facial sunscreens, too). Kelly suggests keeping a tube of it in your car, since a lot of people forget to apply when they’re driving.
“You get so much sun damage on the driver’s window side of your face and body. Once you hit 50 or 60 years old and your collagen and the elastin starts breaking down, you’ll start to see that damage a lot more.” He s Blue Lizard because it doesn’t have any chemicals, fragrance, or commonly known irritants in it.
Plus, the bottle turns blue in harmful UV light to remind you to apply.
EltaMD UV Spray Broad-Spectrum 46 (4 oz.)
EltaMD is a favorite among dermatologists, Strategist editors, and celebrities a, and an array of its sunscreens were recommended by 9 of our 11 experts, including this nonaerosol spray-on sunscreen.
Karp — who warned against using aerosol sprays because “you don’t want to accidentally inhale it” — says, “the EltaMD UV spray is great because although it sprays on white, it rubs in clear and feels light on the skin. Additionally, it’s water-resistant for 80 minutes.
” Rita Linkner of Spring Street Dermatology s EltaMD’s spray-on sunscreen, too — but suggests the aerosol version. “I love EltaMD’s UV Aero SPF 45 as it is still mineral-based with zinc oxide and water-resistant. [Editor’s note: It includes octinoxate, so it’s not completely chemical-free.
]I recommend spray sunscreens for touch-ups during the day every two hours if you are outdoors, or after drying off post water to stay sun safe all day.”
Supergoop Super Power Sunscreen Mousse SPF 50
Many of our experts — including Linkner, Mark, Karp, Harth, and Rothaus (who sells his own brand of spray-on sunscreen at his offices) — say they spray-on sunscreens because they’re easier to cover a large area of skin quickly.
Morrill says they’re “imminently less annoying to apply at the beach,” but it doesn’t take a team of researches to tell you that oftentimes, a lot of what you spray out is lost in the breeze.
This frothy foam that Morrill recommended in her original article isn’t sticky lotion, absorbs on the spot, and provides full coverage. Kiddos also love it, too, she says — another reason it’s still among our best sunscreens.
All of our experts agree that babies over 6 months — the age when dermatologists say they can start wearing sunscreen — should exclusively use mineral sunscreens that are hypoallergenic and have been tested for efficacy.
When we wrote about sunscreen for kids and babies earlier this month, Lindsey Bordone, an assistant professor of dermatology at the Columbia University Medical Center and three other dermatologists recommended this specific brand from Neutrogena, which is formulated for babies, features a broad-spectrum SPF 50 shield against UVA and UVB rays, and is dermatologist-tested, water-resistant, and hypoallergenic. This specific product was also recommended by Mark.
EltaMD UV Elements Tinted Broad-Spectrum SPF 44
“Women of color are often left sunscreen talk, and it’s exceptionally challenging for them to find a good sunscreen that doesn’t leave a white cast,” said Sarah Payne, an expert aesthetician and co-founder of Sarah Nicole Skincare.
She recommends this all-mineral sunscreen from EltaMD for everyone, including women of color, although she mentioned that women with deeper skin tones will want to test before committing. Payne says, “It’s ideal for sensitive and aging skin with a light tint to help balance uneven skin tone.
There’s also hyaluronic acid in the formula, which makes it glide and feel wonderful if your skin feels irritated.”
EltaMD UV Clear Broad-Spectrum SPF 46
Not only was this specific sunscreen from EltaMD recommended by 4 of our 11 experts, it was also the favorite sunscreen from our recent article about the best sunscreens for face. And although the directions suggest using it on the face and neck, you can use it all over, making it ideal for body acne, too.
Kelly says that he uses this combination mineral and chemical sunscreen himself on a daily basis, and told us that he loves it because of its “serum-” texture, explaining that “it provides both chemical and physical blockers for the skin and contains actives hyaluronic acid, niacinamide, and lactic acid, which are great at fighting acne-prone skin while conserving moisture.”
Pacifica Sun + Skincare Mineral Face Shade Coconut Probiotic SPF 30
Last year, Morrill named Pacifica as her favorite cruelty-free sunscreen — and this year, she says her opinion hasn’t changed.
The environmentally friendly and 100 percent vegan line “is not only free of just about any scary additive you can think of, but also happens to be ridiculously good-looking.
” And to ensure you’ll use it on the regular, it comes in a stick, spray, and lotion, depending on your preference (just check the ingredients before buying, as not all of Pacifica’s products are chemical free).
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
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Baby Face Sunscreen
|List Price:||List Price:$9.00|
|You Save:||You Save:$1.26 (14%)|
“Great for kids” – by Hollie Noel (Georgia, USA)
My son hates having his face sprayed with sunscreen or when i apply the lotion he swears it gets in his eyes every time not to mention no matter how many times I apply it he still seemed to get a little red under his eyes but this little stick is awesome it's easy to apply goes on nice and smooth and is clear . I have not had any complaints about it running in his eyes and it fits nice in my purse because it's pretty small . I'm including a pic of it in my hand so you can see the size because I did expect it to be a little bigger but either way I will definitely be repurchasing this item
|List Price:||List Price:$8.99|
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“This worked for my whole family” – by Chimney161
Only used on our faces for the convenience of not having to glob the usual kind on and spread it all over my annoyed children's' faces. I used it on my own face as well.
We walked around an amusement park for several hours in the July heat and humidity (I was drenched in sweat!) and no sunburn on our faces where this was applied.
I wouldn't recommend trying to use this on your whole body because it would be easy to miss spots.
But its very easy to apply to the face and saves time – for that, I would recommend it to anyone that asks. It also held up with my adult sweaty face haha! I would buy again without a doubt.
Baby s First Kiss SPF 50 Mineral Sunscreen Lotion
by Kiss My Face
“Not worth it” – by LeOB (Wisconsin USA)
This stuff is so greasy that it's not useful. It gets all over the tube and once you put it on your kids you'll see it all over your house leaving greasy marks all over the floors and anything the kids touch. It separates in the tube and needs to be shaken prior to using or it's greasier.
“safe and effective and EWG reccomended” – by Christina
After learning about all the toxins found in the typical drug store sunscreens , i threw out all my banana boat sunscreens and went on a search for safer sunscreens for my family. I came across the environmental working group site and there found a list of safe natural sunscreens that they recommend. Badger was on this list. I gave it a shot and an so glad.
It feels good to know that im using something natural and safe on my children and that it comes highly recommended by ewg. I was a little conserned when i read all reviews about how greasy it is And that it stains clothes.i thought my hands would be greasy all day long, but thats not the case…use a baby wipe and greasy feel on your hand dries up fairly quickly.
I found the baby wipe to work better than … full review
|List Price:||List Price:$12.99|
|You Save:||You Save:$3.25 (25%)|
“Excellent suncreen” – by SB
I live in Florida and am out in the sun everyday. My family and I have been using the Thinksport sunscreen line for over 1 year without any of us getting sunburned. I am so impressed with the Everyday Face and the fact that I have not been sunburned on my face even when swimming.
I use the Everyday Face as my foundation during the summer and as my sunscreen under my mineral powder makeup in the winter. Using Everyday Face for over 1 year my face is very soft and use it as under eye concealer and it never creases. We also use Thinksport SPF 50 and it is also an excellent product which prevents sunburn even out on the water all day.
The smell that is written in some of the reviews is from currants and grapefruit and is very subtle. … full review
Thinkbaby Safe Sunscreen SPF 50+ (3 Ounce) (2 Pack)
In stock on May 30, 2020.
“Better than Aveeno Baby sunscreen. Won't be white after you spread it on skin.” – by sapphira
Finally I found my favorite sunscreen for my whole family. I had been usually Aveeno baby sunscreen but never d it because it went on white and dry, and hard to spread on skin.
So I needed an alternative that is moisturizing to my skin and with a safe health rating. I was concerned because some people said thinkbaby goes on white. However the whiteness completely goes away so easily with a few rubs. It is so easy to spread.
So your baby's skin won't be white at all. It smells so good too. I am very pleased.
These are the best sunscreens to buy now, according to Consumer Reports
It's time to start thinking about sunscreen. Instead of reaching for a random bottle of lotion before rushing to the beach, most of us do, experts from Consumer Reports suggest taking a few minutes to think about which sunscreen is safest for you and your family.
“There so many models on the market — bottles, cans — and it can get really confusing for consumers,” Consumer Reports deputy editor Patricia Calvo said.
The outlet conducted a series of tests on some of the most common sunscreen brands to determine which are best. Here are eight that passed multiple tests and made the list of best sunscreens for 2019.
- 1. La Roche-Posay Anthelios 60 Melt-In Sunscreen Milk, $31, Walmart
La Roche-Posay consistently makes the cut. It was on the list last year, and this sunscreen (Dylan Dreyer's favorite) is said to be great for sensitive skin.
- 2. BullFrog Land Sport Quik Gel SPF 50 Sunscreen, $8, Walmart
According to Walmart reviews, this sunscreen has 4.8 stars — so basically, people love it. “Bull Frog brand will not leave you streaked and it protects un any I've ever used,” one reviewer shared. “If you don't want to get sunburned, this is the go-to product!”
- 1. Trader Joe's Spray SPF 50+ Sunscreen, In-Store Purchase
Air pressure forces the sunscreen out, so you get a smooth, continuous stream of sunscreen every time you press the button on the can, according to Trader Joe's website.
- 2. Banana Boat SunComfort Clear UltraMist Spray SPF 50+ Sunscreen, $10, Walmart
This broad-spectrum UVA and UVB sunscreen is water resistant for up to 80 minutes.
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According to recent reports, oxybenzone is one of the four ingredients in sunscreen that may enter the bloodstream. The health risks are unknown, but if you'd rather avoid the ingredient, Consumer Reports released two picks without it.
- 1. Walgreens Sunscreen Moisturizing Lotion SPF 50, $3, Walgreens
Paraben-free, oil-free, oxybenzone-free and hypoallergenic, this affordable sunscreen seems a great option for sensitive skin. It's also water resistant and provides UVA and UVB protection.
- 2. Hawaiian Tropic Sheer Touch Ultra Radiance Lotion SPF 50, $10, Walmart
This sunscreen has a nice tropical scent. In addition to its broad-spectrum UVA and UVB protection, it also contains vitamins C and E, mango fruit extract, and a shea butter complex.
- 1. California Kids #Supersensitive Sunscreen SPF 30+, $19, Vitacost
Tears won't be an issue with this kids sunscreen. It's vegan, has no added fragrances and is great for sensitive skin.
- 2. Badger Company Natural Mineral Sunscreen SPF 30, $13, iHerb
This sunscreen is cruelty-free, non GMO, biodegradable and more. So it's not just good for your skin, it's good for the environment, too.
It's interesting to see how much the rankings can change from one year to the next! In case you were curious, here are the brands that made the cut last year.
- 1. La Roche-Posay Anthelios 60 Melt-In Sunscreen Milk, $36, Walmart
This sunscreen favorite has made the Consumer Reports best sunscreen list yet again. The lightweight cream is fragrance-free and perfect for sensitive skin.
- 2. Coppertone Sport SPF 50 Lotion Sunscreen, $8, Walmart
Look for the dark blue bottle. Coppertone Sport SPF 50 will keep you and your family protected: It's a great sunscreen for kids.
- 3. Aveeno Protect + Hydrate Lotion SPF 30, $7, Walmart
You may know Aveeno for its soap or body lotion. Turns out, its sunscreen can also be a bathroom staple.
- 4. Banana Boat SunComfort Clear UltraMist Spray SPF 50+ Sunscreen, $10, Walmart
If a spray is more your style, researchers recommend this Banana Boat sunscreen spray. Just make sure you rub it in after application and use a cream for your face to avoid inhaling any chemicals, Calvo said.
- 5. Coppertone Kids Sunscreen Stick SPF 50, $7, Walmart
Looking for a face-friendly sunscreen? This stick is a good choice, according to Consumer Reports. Not only does it protect from the sun's rays, it won't run as easily as a cream or even spray.
Regardless of which kind of sunscreen you choose, follow these steps to avoid getting burned:
- Shake the bottle. This helps to distribute the ingredients throughout the bottle.
- Apply sunscreen BEFORE you go outside. Aim for 15 to 30 minutes before.
- Reapply every two hours. And whenever you get the water, no matter how much time has passed, or if an ingredient is water resistant.
Remember to apply sunscreen to often-forgotten parts of your body your scalp, toes (in between toes, too), ears and more. Wear a hat when you can.
For more information, check out the full story on Consumer Reports. This article was originally published on May 5, 2017.
For more Consumer Reports picks, check out:
- The best tech gifts at every price
- The best TVs
- The best smartwatches
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Black Girl Sunscreen Enters Target And Launches A Second Product
The emerging sun protection brand landed on Target’s website in April before rolling out to select stores a month later in several states, including California, Florida, New York and Texas.
The retail expansion isn’t the only milestone BGS crossed recently.
It also added a second product, Kids SPF 50 Moisturizing Sunscreen Lotion For Face And Body, to its merchandise lineup that had been previously limited to a single stockkeeping unit.
“The reason why we’re here is we’ve had time to develop Black Girl Sunscreen, give it a personality and nurture it,” says BGS founder Shontay Lundy.
“We started with one SKU whereas some companies start with four, five SKUs.
I’m not saying that’s a bad thing, but, with the one SKU, it’s given us time to nurture and really develop the product, so I’m not in any rush to say, ‘Hey, here’s another three SKUs.’”
Black Girl Sunscreen has launched at select Target stores and on the retailer’s website.
Dreamed up in Miami by Lundy, who couldn’t stand the gunky sunscreen that left her skin covered in white residue she was forced to resort to when venturing to the city’s beaches, BGS quickly gained a reputation for its ultra-sheer formula. A glowing Reddit review and pieces in Refinery29, Teen Vogue, Marie Claire and more following up on that review caused the brand to go viral shortly after it launched. The buzz reached retailers.
BGS came on the sun protection scene as a debate was raging about whether people of color should wear sunscreen.
That debate was picked up on last month by an article in The New York Times that called into question the link between skin cancer and sun exposure for black people.
The article, however, points out the American Academy of Dermatology’s position that everyone, regardless of skin tone, should wear sunscreen and mentions that everyone, regardless of skin tone, gets sunburned.
Lundy is incredibly familiar with the ongoing debate. Her answer to it is to promote sunscreen wear as a beneficial habit to combat skin damage. BGS is “educating the community about sun protection. You have the message that black people don’t need to protect their skin because of melanin.
So, that’s the first hurdle,” says Lundy. “But I think, with creating brand awareness, [it’s about] tackling that misconception and talking about why we need it. Our community wasn’t thinking about buying sunscreen and, now, they are.
At least now, we’re able to have this healthy debate or healthy conversation about which sunscreen to purchase.”
“We started with one SKU whereas some companies start with four, five SKUs. I’m not saying that’s a bad thing, but, with the one SKU, it’s given us time to nurture and really develop the product.”
The sunscreen conversation is domestic as well as international.
In addition to BGS breaking into Target domestically, it kicked off a partnership earlier this year with CasaBella International, an independent pharmacy and beauty chain in Nigeria.
“I think Nigeria is just starting to come around to social media,” says Lundy. “We’ve tapped into their influencers. That’s been really, really cool for the brand image [and] for the market to see that these women are behind the product.”
Customers have been extremely enthusiastic about BGS’s flagship product, Moisturizing Sunscreen Lotion SPF 30, which is sold at CasaBella stores. “Women are , ‘Hey, we’ve been looking for this.
Where have you been? We want to protect our skin, too,’” says Lundy. “It’s a multipurpose product. So, we protect from sunburn, from skin cancer.
Those are the health reasons why you would wear a sunscreen but, on the cosmetic side, you would wear an SPF daily to prevent hyperpigmentation, dark spots [and] fine lines.”
As BGS spreads, Lundy’s observed sizable companies take notice of its message. “You never saw a person of color in a sunscreen ad and, now, they’re using the verbiage of ‘ashy.
’ They’ve adapted the language, and that’s really interesting to see because this is something that we started,” she says. “It’s not even one company that’s a competitor. It’s now all the traditional companies that are competitors because they now see that there’s a market.
They now see that people of color are interested in and do care about their skin and are capable of purchasing a sun care product.”
Black Girl Sunscreen founder Shontay Lundy
Despite massive companies treading on its territory, Lundy senses there remains plenty of room for her brand to grow.
“We still need to create that awareness because there’s still so many people that have no idea about Black Girl Sunscreen,” she says, noting that BGS is self-funded. “I always try to do everything that I can myself.
I think, eventually, in order to grow the size that I’d to grow, some type of outside funding is required.”
How large does Lundy believe BGS can get? “We want Black Girl Sunscreen to be available to everyone that wants to get their hands on it, everyone that wants to protect their skin,” she says.
“It’s just a matter of being consistent in our results and not taking on so much so fast. I think that consistency is probably a more important thing than growing.
[It’s about] consistently getting results, consistently showing up.”
Unsun Cosmetics and SheaMoisture bring diversity and inclusivity to sunscreen
foundation and haircare before it, sunscreen is moving toward greater sensitivity to diverse skin tones, and on a mass scale.
This week, Unsun Cosmetics, known for its shade-inclusive SPF-focused products that sell at UnsunCosmetics.com, Credo and Detox Market, is launching a diffusion line called Unsun Everyday. The collection landed in 180-plus metro-focused Target stores and on Target.com to serve customers of color.
Though Unsun Cosmetics falls in the prestige price point — its hero product, a Tinted Mineral Sunscreen retails for $29 — the new assortment at Target sells for $12.99 for an SPF 15 face cream and $15.99 for an SPF 30 body cream. However, Unsun is not the only brand to want to teach diverse consumers about sun protection.
For the first time in its 22-year history, SheaMoisture is also venturing into sun care. The Unilever-acquired brand debuted its first SPF 35 body product, as well as a pre-swim sun protector for hair and an after-sun body cream, earlier this month exclusively with 3,000 Walmart stores and Walmart.com.
SheaMoisture’s sun protection products range from $11.97 to $13.97.
Sunscreen that is best suited to multicultural skin tones is made from natural ingredients, such as zinc oxide or titanium dioxide, and then tinted. But many are not tinted enough. Other chemical-based formulas, made up of avobenzone and oxybenzone, may also work but typically require a clear base.
Katonya Breaux, Unsun Cosmetics founder, launched Unsun in 2016 because existing sunscreens left a filmy residue on her darker skin.
Her recent move with Target not only gives the brand a larger physical retail footprint — with its Credo and Detox Market partnerships, it’s only in 16 stores — but it also allows women of color access to sunscreens free of chemicals — chemicals in SPF products have recently been thought to potentially enter the blood stream. “I don’t play the exclusivity game,” said Breaux. “I understand why a woman may say she doesn’t want to pay $30 for a sunscreen and use Banana Boat instead, if she uses sunscreen at all. For us to be truly inclusive and represent all women, we have to account for price.” On average, Unsun Cosmetics customers range in age from early 30s to 60s, said Breaux.
Though Breaux would not disclose 2018 sales, she said that 70% of the 3-year-old brand’s business comes from the direct-to-consumer site and 30% are through Unsun’s wholesale partners.
Interestingly, though, on the brand’s site, about 70% of customers are women of color, whereas at Credo and Detox Market, the demographic shifts: Only about 30% of customers are women of color, while 70% are white.
With the Target launch, where the brand is displayed on end-caps in select stores that a have a large concentration of African-American shoppers, Unsun expects to double 2018 sales at a minimum. Per Transparency Market Research, the global sun-care market is expected to grow by about 6% to around $25 billion by 2024.
“Though women of color spend millions of dollars on beauty, we have been marginalized and not spoken to, but we’ve seen with Rihanna and Fenty, these shoppers need products to speak to them,” said Breaux.
According to Nielsen, multicultural consumers (including that African-American, Asian and Hispanic people) account for about 42% of the personal soap and bath needs category, or $1.
3 billion, and 32% of the fresheners and deodorant category, which is over $774 million. A 2018 Euromonitor International study showed that 18.6% of respondents choose skin type as an influential product feature for sunscreen, and 3.
4% look for products that are suited to their race or ethnicity.
SheaMoisture, a leader in the diverse space, has also seen the opportunity in sun care. Its latest collection was not a Unilever directive after the brand was acquired in late 2017, but it has been five years in the making, said Jessica Vaccaro, SheaMoisture innovation marketing manager.
“There was a gap in assortment, and we’ve worked hard to develop a full suite of products that combat the sun’s effects on the body — not just the skin but also the hair,” said Vaccaro.
Three products are meant to create a sun routine for the SheaMoisture customer, she said.
Still, hair care is the brand’s best-selling category overall and SheaMoisture hair products are also the top-selling performers at Walmart.
As such, Unsun and Target, SheaMoisture launched this collection exclusively in end-caps in 3,000 Walmart stores because of its existing positioning in these stores and the retailer’s recent moves in natural skin care, said Vaccaro. Later this year, the line will move into SheaMoisture’s other retail partners.
Both Unsun and SheaMoisture are using Target and Walmart, respectively, to create product awareness.
Neither will be formally activating any influencers, though SheaMoisture will be seeding the product at upcoming festivals CurlFest and Essence Fest in July, which attracts the brand’s “millennial-minded” customers. For now, Unsun Everyday will not be sold on Unsun Cosmetics’ direct-to-consumer site.
“Retailers are still where brands get seen and where customers see themselves,” said Breaux. “If we want to have a conversation about women of color being at risk with the sun and need to be wearing sunscreen, we have to be where she shops.”
Store Brands from Target and Walmart Top Latest Sunscreen Ratings
YONKERS, NY — In Consumer Reports’ latest Ratings of sunscreens, Up & Up (Target) Sport SPF 50 spray and Equate (Walmart) Ultra Protection SPF 50 lotion earned the highest scores in tests and were among the least expensive. Some of the priciest sunscreens Consumer Reports tested offered less than their labeled SPF value, a measure of protection from burning UVB rays.
The Food and Drug Administration (FDA) now has new rules governing sunscreens. According to the agency, one of the most important requirements is the testing and labeling that identifies sunscreens that are “broad spectrum.” Broad spectrum means that the sunscreen should offer protection against UVB and UVA rays.
All of Consumer Reports’ top-rated sunscreens offer broad spectrum protection its tests. The full report, which includes Ratings of all 12 sunscreens tested, is featured in the July 2013 issue of Consumer Reports and is available at www.consumerreports.org.
Consumer Reports evaluated 12 sunscreens for their effectiveness at protecting against UVA and UVB rays – both of which can cause skin cancer.
Six sunscreens, including the top-scoring products from Target and Walmart, Coppertone Water Babies 50 lotion and Walgreens Continuous Spray Sport SPF 50 (another store brand) rated very good overall.
They guarded against UVB rays before and after 80 minutes under water and were very good against UVA rays – all at a cost $1.67 or less per ounce.
Tests also showed that paying more may not buy more protection—the least effective sunscreens were among the priciest.
Both Badger Unscented SPF 34 lotion and All Terrain AquaSport SPF 30 lotion were poor at guarding against UVB rays. These products cost $5.52 and $4.33 per ounce respectively.
Badger Unscented SPF 34 lotion has been discontinued but may still be available for purchase online or in stores.
In addition, while there are potential safety concerns associated with several sunscreen ingredients animal study findings, Consumer Reports continues to recommend the use of sunscreen as part of a broad approach to sun protection.
Consumer Reports suggests using one of the six recommended sunscreens or choosing a product that claims broad spectrum protection, has a claimed SPF of at least 40, and is water resistant.
To stay safe, limit time in the sun, reapply sunscreen every two hours while outdoors, and if possible, wear protective clothing, a hat, and sunglasses.
And keep in mind the following tips when using any sunscreen:
Proper application. Apply sunscreen 15 to 30 minutes before sun exposure. Use at least 2 to 3 tablespoons of lotion to cover exposed skin. For sprays, use as much as can be rubbed in, then repeat.
Reapply every two hours or after swimming or excessive sweating. Avoid using sprays directly on kids. Adults should spray sunscreen onto their own hands before applying to their face.
Sprays are flammable so allow them to dry before going near an open flame.
Proper storage. Don’t store sunscreen in a hot car—it may degrade faster. Skiers take note: once frozen, sunscreens may lose effectiveness.
The FDA requires manufacturers to provide an expiration date or show that a product will remain stable (but not necessarily maintain its SPF) for at least three years.
Consumers who buy sunscreen without an expiration date should write the date of purchase on the bottle, and toss it once it’s two years old.
Consumer Reports is the world’s largest independent product-testing organization. Using its more than 50 labs, auto test center, and survey research center, the nonprofit rates thousands of products and services annually.
Founded in 1936, Consumer Reports has over 8 million subscribers to its magazine, website and other publications. Its advocacy division, Consumers Union, works for health reform, product safety, financial reform, and other consumer issues in Washington, D.C.
, the states, and in the marketplace.