These Beauty Mistakes Could Be Making You Look Older

11 Sneaky Beauty Mistakes That Are Instantly Making You Look Older

These Beauty Mistakes Could Be Making You Look Older |

If we could describe our journey with antiaging, it would look a whole lot a game of “Hungry Hungry Hippos.” In a not-so exciting turn of fate, we're the hippo-feeding marbles. The hippos, time, are picking us off, chomp by chomp. Skin, hair, nails—nothing is safe. Goodbye, collagen. Hello, gravity.

That's why Southern women aren't too proud to accept a little help, in the form of wrinkle-busting retinols and skin-blurring foundations and breakage-bandaging hair masks.

Despite all of this antiaging prowess, some things still undoubtedly slip through the cracks. That's how we found ourselves making a guide to all things “making you look older the sneaky, sneaky little snakes they are.”

We picked the most common beauty mistakes that you might not know you're making. Are you more makeup junkie than hair care guru? Check out the supplemental guides we've linked on each section. (You're an over-achieving bunch, we'd wager.)

These are the top skincare, hair care, and makeup mistakes that are secretly making you look older.

This should go without saying. I mean, seriously. Nonetheless we still feel a need to rank it number one priority. Sun-induced skin damage can weaken your skin elasticity, cause collagen reduction, accelerate the development of fine lines and wrinkles, and (of course) lead to skin cancer. Pick from one of our favorite face sunscreens here.

If you're scared to try retinol after hearing rumors that it's mega-harsh, please hold while we grab the world's smallest violin. Don't believe this hullabaloo, Janet. In fact, there are retinol and retinol-alternative products that minimize wrinkles and fine lines while feeding your skin with plenty of other good-for-you ingredients.

For good measure, make sure you're layering it with hydrating products infused with hyaluronic acid or glycerin.

Find 5 more everyday skincare mistakes you might be making here.

Or asking your stylist to do it. (Does that make it second-degree hairslaughter? An accessory to hair follicle murder?)

As you get older, it's time to say no to continuously lightening your strands into oblivion.

Bleach is used to lift your natural color, which leads to damage that makes your hair dry, brittle, breakage-prone, and bendy. It'll age you in an instant.

Instead, embrace semi-permanent color that either sporadically lightens certain strands, balayage, or just touches up your roots to keep gray at bay.

To keep your hair healthy, soft, and full of shine, make sure to invest in reparative products, such as the now-iconic Olaplex Hair Perfector No. 3.

This monster takes many shapes.

Heat damage? We suggest switching to an air-dry situation, using your blow-dryer on the cool setting only, or investing in a top-notch heat protectant.

Breakage? Start sleeping on a silk pillowcase (which prevents both breakage and wrinkles!), brush your hair with a gentle detangling brush the beloved Tangle Teezer, or stop doing that rough towel-drying thing.

Over-processing? we said, avoid over-bleaching and start using reparative products on a weekly basis.

These hair care tips are little tweaks that can prevent unnecessary damage. What we don't want: unhealthy, less youthful-looking hair. What we do want: a mane that rivals Rapunzel. Too much to ask?

Find 6 more huge hair mistakes that could be making you look older here.

If ladies are still out here lining their waterline with any color other than nude (that actually makes your eyes look bigger and more awake!), it's time to enter the 21st century.

Lining your waterline with kohl black might have been a thing, say, 10 or 20 years ago. But then we realized—after seeing one too many beady-eyed photos of ourselves—that it only makes your eyes look smaller, duller, and harsh.

It's a one-way ticket to looking older, more tired, and all-around sad.

Instead choose a not-too dark eyeliner color (shop according to your eye color!) and line the upper lash line and, if desired, use a dampened eye shadow brush to lightly line the outer corner of your bottom lash line.

When it comes to under-eyes, there are two words you really don't want to hear: dark or sallow. That's when color correcting becomes your new bestie. Choose a shade or two lighter than your skin tone to brighten without looking washed-out.

If you're prone to waking up with dark circles, using concealer with a pink tint will counteract best for fair skin tones, and choosing a concealer with an orangey-yellow tint helps counteract best on darker skin tones.

Find 7 more eye makeup mistakes that are making you look older here.

If you're looking to rock a lip color that's not just your natural nude, you're going to want a long-wear formula. Repeat after us: You want long-wear. You need long-wear. End of story.

That being said, you don't necessarily need a matte formula to get major stayability. Matte can be high-maintenance and drying on your lips, which (as we know) naturally become drier as we age.

“Liquid matte lipstick definitely will not wear, but if you want something that's less commitment, I'd go with a velvety long-wear finish instead,” says makeup artist Vincent Oquendo. “It's creamier but not to the point where it will bleed into fine lines.”

Those hard-earned fine lines and wrinkles love to let a little product slip, hm? Avoid smudging and bleeding by always prepping your canvas with a lip liner that either favors your natural lip color or matches your lipstick shade. It creates a barrier between your skin and lipstick to avoid any runaway color.

Find 3 more important lipstick mistakes to avoid as you get older here.

Much the lip liner rule, using primer is essential to keep foundation in its place all day long. As we get older, it's best to transition to using foundation formulas that are hydrating. This is due to the fact that our skin naturally loses collagen, starts feeling dry, and can end up looking dull. A hydrating foundation gives back a dose of healthy glow.

To help your foundation stay all day (and not settle into fine lines!), a primer creates another sort of barrier between product and skin.

We've all seen someone afflicted with what can only be called the “chalky effect.” And nobody wants to be a chalky Charlsie. She tends to arrive powdery, probably over-blushed, and donning indigo blue eyeliner.

Since our skin becomes increasingly dry and dehydrated as we get older, a powder foundation only exacerbates the issue. It settles into all of your fine lines, and the matte texture finish instantly ages you. Avoid at all costs!

Find 4 more big foundation mistakes that are aging you here.

As in, ultra-thin. Hopefully we all left our Tweezer-happy days before we entered the new millennium—but sometimes the brows don't forget. If your brows are suffering from post-Tweezer stress, make sure to invest in good brow products to fill them in a natural-looking way. It instantly makes you look more youthful and bright-eyed.

Find 2 more essential brow makeup mistakes to avoid here.

WATCH: 9 Eye Makeup Mistakes That Are Secretly Making You Look Older

Now that you're armed with enough antiaging know-how to get you started, go forth and kick gravity's behind.


6 Makeup Mistakes That Can Age You

These Beauty Mistakes Could Be Making You Look Older |

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When it comes to makeup and beauty products, it’s easy to fall into the same routine without even realizing it's not the best one for you anymore. As we age, our skin changes—but most of all, we change. The makeup routine you're so used to you can do it in your sleep might secretly be holding you back from looking your most vibrant and youthful. Here are six common makeup mistakes that can make you look older than you are—and the easy fixes that will make you look years younger.

Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

JGI/Jamie Grill/Getty Images

Foundation is the one thing you should never skip in the name of streamlining your makeup routine. When you find the right one, it can even your skin tone, erase discoloration, and give you a youthful glow. “No foundation is better than bad foundation—but good foundation is best,” says Maybelline New York makeup artist Melissa Silver.



PhotoAlto/Odilon Dimier/Getty Images

Finding the right foundation for your unique skin type and complexion will be a trial and error process—and completely worth it. “When trying out a new foundation in a department store, wear it for a few hours and check it out in natural daylight to see how it settles,” Silver says. “Cakey? Try again. Looks natural? It’s a winner.

” A powder foundation, Laura Mercier Mineral Pressed Powder SPF 15 ($42,, is best for oily skin; sweep it on with a fluffy brush for a soft finish. For dry skin, apply liquid foundation or a tinted moisturizer with a slightly damp sponge (try Laura Mercier Tinted Moisturizer SPF 20, ($46,

If you have normal or combination skin, “use the formulation you feel most comfortable in,” says Silver.

A trick she s, especially for women who shy away from foundation altogether for fear that it will settle into (and highlight) fine lines: “To sheer out a foundation that feels too opaque, mix it on the back of your hand with a drop of moisturizer to create your own customized tinted moisturizer.”

Jamie Grill/Getty Images

Just the slightest pop of the right color can help enhance your natural glow and cheekbones—but when blush isn't harmonious with your lip color or skin tone, it can look harsh. A subtle swap can make all the difference.


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Choose a blush shade that's closer to your skin tone. Women with fair skin look best in rosy pinks and peaches—”nothing too brown,” Silver says.

Pinks and peaches work well on medium skin tones, too—even something slightly mauve will flatter those with cooler skin tones.

Corals, oranges, berries, and rich bronzes complement darker complexions; avoid anything too blue or too light, which will look ashy. For a color that flatters all skin tones, try NARS Orgasm Blush (39;

Image Source/Getty Images

Dark, heavily-lined lips will instantly date your look. Lip liner is meant to define your lips and lip color, not double as your lip color. If you using lip liner to fill in your lips, always follow the natural curvature of your mouth, to keep the look modern and de-emphasize any feathery lines around the mouth.

Jose Luis Pelaez Inc/Getty Images

Lip liner is really meant to hold your lipstick in check, preventing it from bleeding. To keep lip liner from looking severe, match it to the color of your lipstick or to your natural lip color. After lining your lips, use the pencil to fill them in, then apply lipstick on top. Use a creamy pencil for best results; our favorite is the Lancôme Le Lipstique, $26,



Ingolf Hatz/Getty Images

There’s something to be said for sticking with an approach that works—unless that approach is one you adopted all the way back in high school. Severe liner on only the lower lid makes your eyes look smaller and bottom heavy, which can make you look tired and older.

Ariel Skelley/Getty lmages

For wide, bright, attention-grabbing eyes, use a soft pencil on both the upper and lower lids. Apply it close to the lash lines, then gently smudge it to soften and lighten the line.

The look can be as bold or subtle as you want: “A soft gray or bronze eyeliner will make any eye color sparkle,” Silver says.

“Apply it lightly and blend it out with a small, firm brush for a subtly beautiful look.”

SPL Images/Getty Images

When it comes to your lids, allover bold color can backfire. Bright colors—though fun—can enhance creases and look jarring. Plus, when the color steps too far the ordinary ( blues, lilac, and green) it can set you back a few decades to when those colors were truly trendy.


Image Source/Getty Images

Understated, more neutral shades— brown, maroon, or violet—are not only far more flattering, but help your eye color pop. But you don't have to abandon your dreams of bold color: Apply your usual shadow to your top lid, then dip an eyeliner brush into the statement color and trace over the shadow at your lash line, for a cool but sophisticated look.

Image Source/Getty Images

When it comes to framing your face, brows are your most important feature. As we age, it's common for hair to thin and become paler, which can cause your eyes to visually recede. So the mistake you might be making here has to do with what you're not doing: paying attention to your brows.

Peopleimages/Getty Images

To give eyebrows some natural-looking emphasis, fill them in with a pencil or gel that's close to your natural hair color, using quick, short strokes. We love Anastasia Beverly Hills Brow Wiz pencil ($21, and Diorshow Bold Brow Instant Volumizing Mascara gel ($27, for full, flawless brows.



10 Hair and Makeup Mistakes That Are Low-Key Aging You

These Beauty Mistakes Could Be Making You Look Older |

We may have given up on the quest for eternal youth at the same time we stopped believing in Disney movies, but our quest for looking eternally young is a different story.

Namely, if it will (naturally, gracefully) delay aging in any way, give it to us—sooner rather than later, thanks.

(Speaking of which: the evil queen in Snow White? We’ve all done crazy things in the name of wrinkle-free skin. We feel for her.)

Unfortunately, while we spend our paychecks on cutting-edge hydrating serums and rejuvenating masks, it turns out that there are certain things in our beauty routine that cancel them out.

In other words, your makeup and hair routines may be secretly ruining your efforts to stay as youthful-looking as possible. But don’t freak out just yet. We’re here for you.

Keep scrolling for eight common beauty mistakes that might be making you look older than you are.

The BrowGalSkinny Eyebrow Pencil$23


Unless you were born with naturally full brows à la Lily Collins or Cara Delevingne, chances are your brows could benefit from a brow pencil.

Why? Most makeup artists would tell you that thin, arched brows are actually a dead giveaway of age, while full, bushy brows à la Delevingne signify youth. Not sure which pencil is for you? We suggest this brow pencil.

The waxy tip is perfect for blending, and the spoolie on the other end will soften any harsh lines.

Marc JacobsUnder(cover) Perfecting Coconut Face Primer$45


If fine lines are the bane of your existence, allow us to introduce you to your new best friend: primer. Most primers are made with plumping ingredients hyaluronic acid and silicone that fill in your wrinkles and provide a smooth, airbrushed canvas for your foundation.

If you’re plagued by dark circles and under-eye bags, don’t just pile on the concealer with abandon; overapplying can cause it to cake under your eyes and draw more attention to problem spots. Instead, try using a primer with brightening, smoothing ingredients first, this Marc Jacobs primer, and then applying a thin layer of concealer with a brush. Then, follow with concealer.

Rita HazanUltimate Shine Gloss$26


Time for a wake-up call: Your lazy attitude toward maintaining your hair color is aging you.

Dull, flat, one-dimensional hair color can make you look older, and according to this study, healthy (as in shiny, bouncy, glossy) hair signifies health and youth.

 To keep your strands vibrant between salon visits, try an at-home gloss, Rita Hazan Ultimate Shine Gloss ($26), or go to the salon for a gloss (we Joico Lumishine Treatment ($9). Your strands will shine new, without the price tag of a new dye job.

Wander BeautyWander Cushion$12


The two biggest foundation mistakes? Not choosing the right color and not blending correctly. For the former, here’s a foolproof guide to always ensuring you’re buying the perfect foundation for your skin tone.

For the latter, we suggest using a beauty sponge, Wander Beauty's. Just wet, squeeze out the excess water, dip the sponge into your foundation, and bounce and tap it around your face for a flawless canvas.

Bobbi BrownPerfectly Defined Gel Eyeliner$27


A makeup artist once told us that harsh, thick eyeliner will age you no other, especially if you only apply it to your bottom lash line.

Think about it this way: Why would you want to add more shadow to that already-annoying area? Instead, choose a creamy, silky pencil, Jillian Dempsey Khôl Eyeliner ($20), and then blend into your lash line softly. Or just line your waterline to define your eyes in a subtle way.

Rituel de FilleInner Glow Crème Blush$29


Blush is supposed to look a natural, youthful flush, so don’t overdo things by choosing a too-bright color or powdery (or worse: glittery) finish. A buildable cream blush, Rituel de Filles's is the easiest way to add a touch of color and dewiness. Apply with your fingers or with a brush—either way, the color will look completely natural.


According to hairstylists, stick-straight strands and blunt ends can make your face appear “heavy” and actually sag your features. Instead, ask your stylist for long layers, soft volume, and lots of movement to help frame your face and soften harsh lines. 


Westman AtelierFace Trace Contour Stick$48


While oily skin when we're younger may be the norm, as we age, our skin produces much less sebum, so using powder products tends to translate as too matte, and consequentially, flat.

According to Stephanie Koutikas, makeup artist and creative director at Mehron Makeup, cream formulas will render your skin much dewier and more luminous. “Most face powders tend to magnify lines in the skin, aging us,” she says.

“If you can't give up powder, try switching to a sheer translucent powder or a mineral-e.” 

Estée LauderAdvanced Night Repair Eye Supercharged Complex$62


Actually, this applies to every makeup product. The key is to use more lightweight formulas and apply sparingly to avoid creasing and caking. This especially applies to under-eye concealer.

Says Koutikas, “Too much coverage can bring an aging appearance to the skin and can highlight wrinkles and lines in this delicate area.

Prep the skin with a moisturizing eye cream, and keep the touch light.” 

Byrdie takes every opportunity to use high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial guidelines to learn more about how we keep our content accurate, reliable and trustworthy.

  1. Calvo Peretti M, Caballero Uribe N, Régnier A, Trüeb RM. Look at your hair the way you look at your face: concept of total facial skin and hair care. Skin Appendage Disord. 2020;6(2):67–76. doi:10.1159/000504306


7 Beauty Mistakes That Make You Look Older

These Beauty Mistakes Could Be Making You Look Older |

What is it about makeup that can completely warp our perception of age? When you were younger, you probably caked on foundation, concealer, and tons of eyeliner to appear older for that jock you were crushing on, the movie attendant collecting stubs for the R-rated movie you were dying to see, or maybe even a waiter at your favorite restaurant. Once you hit your 20s and 30s, however, the tables turn and you begin searching for the fountain of youth.

There are things we can do to appear younger, staying hydrated and moisturizing. There are also some things we unknowingly do that make us appear older. The next time you apply makeup, make sure to avoid these six mistakes.

1. Wearing heavy black eyeliner

Applying heavy eyeliner will age you. |

Coating your eyes with mascara and liner is a great way to make them pop, but that doesn’t mean you should go crazy. Putting on too much eyeliner — especially if you’re using a heavy black mixture — won’t do you any favors.

 “Our eyelashes thin out as we get older, and women sometimes try to overcompensate for that with lots of black makeup,” dermatologist and cosmetic surgeon Melanie Grossman, M.D., told Health. “All that does, though, is draw attention to the wrinkles around your eyes.

” Instead, try your luck with a dark brown or gray liner — and use it sparingly. After all, makeup isn’t face paint; it’s there to enhance your natural features.

2. Piling on the foundation

You don’t need all of these products. |

Foundation is great way to cover up any pesky blemishes or fine lines, but caking it on will definitely age you. Not only does too much foundation make your skin look flaky, all that makeup is bound to wreak havoc on your skin.

If you want to treat your skin problems, focus on your skin care products instead. A tinted moisturizer, for example, will keep your skin hydrated and give your face a subtle sheen. It’s also worth noting several moisturizers have anti-aging properties, so they can ly give your skin a youthful glow.

 3. Wearing blush

Only use blush if it looks natural. |

As archaic as it may seem, some people still rouge their cheeks. They’ll apply blush to give their skin a healthy glow, but when used incorrectly, it can have the opposite effect. And similar to overdosing on foundation, powder blush can make your skin look flaky.

Depending on the shade you’re using, blush can look more costumey than stylish.

If you really want to emphasize your cheeks, Health recommends applying a bronzer from your hairline to your jawline, followed by adding a small amount of cream blush to the apples of your cheeks.

4. Ignoring their brows

Don’t forget the brows. |

We’ve said it before and we’ll say it again: Your eyebrows matter. They’re the first things a person notices on your face, and they can easily play up or down the rest of your facial features. While maintaining your brows with a tweeze, wax, or threading session is important, you shouldn’t ignore them when you’re applying makeup to the rest of your face.

Elle shows just how important your brows are by featuring two pictures of the same woman, one of her with defined brows and the other with her natural brows. Not only did defining her brows brighten up her face, but it also took the attention away from the fine lines around her eyes. Adding a lightweight pomade or pencil to your brows is easy and cost-effective, so don’t skip this step.

5. Using too much concealer

Less really is more with concealer. |

This is somewhat similar to overdoing foundation, but with a slightly different twist.

As Real Simple points out, using too much concealer makes fine lines more visible, and it’ll start to crack once it dries. So, you’re better off applying the product strategically.

“Use a minimal amount of concealer on the inner corners of your eyes only, where your skin is naturally darker,” the publication suggests.

6. Wearing bright eye shadow

Colorful eye shadow isn’t doing you any favors. |

Incorporating some color to your look — whether it’s with a fun lip, unconventional nails, or a printed dress — is a great way to add a jolt of energy to your attire. But the one place we don’t want to see color, however, is on your eyelids.

We don’t care what the trend of the moment is, sweeping your lids with a bright blue or yellow shadow will look you’re stuck in the 1980s. A neutral eye shadow is a fail-safe option.

If you need a look for date night and parties, a smokey eye is a great alternative.

7. Sporting a dark lip

A dark lip can age you. |

While we’re on the subject of wearing the wrong color, let’s talk about your lips. Though a dark brown or Bordeaux pout is extremely trendy, it’s bound to age you a couple of years.

According to Elle, these seductive hues only make your lips look smaller, less defined, and inevitably more haggard. A lighter pink, mauve, or neutral hue will keep your pout looking plump. If you’re not willing to part ways with the darker hue, opt for a sheer lipstick.

That way, you’re still getting the dramatic flair but the color itself isn’t as obvious.

Follow Kelsey on @Kmulvs and Instagram @Kmulvs


9 Surprising Ways Your Makeup Is Making You Look Older

These Beauty Mistakes Could Be Making You Look Older |

You might feel set in your ways with your tried-and-true makeup routine, but sticking with your old routine might actually be working against you! As you age, the skin on your face goes through a lot of changes.

Your skin acquires new lines and wrinkles, and loses a lot of elasticity and firmness.

So if you’re still using your same old makeup routine, you might end up doing things that make your aging skin look older than you’d it to!

But you can easily avoid making your skin look older if you know what you’re doing. So today I’ll be sharing 9 common makeup mistakes that could be making you look older, along with how to avoid them.

With just a few simple changes, you can ensure that your makeup routine is working in favor of your aging skin, and helping you look energetic and beautiful! I’m currently working on incorporating these changes into my own makeup routine.

So remember, we’re all in this together! 🙂

Related: 7 Simple Hacks That Will Make Your Eyes Look Younger

1. Flat Or Droopy Eyelashes

Curling your lashes is a quick way to infuse your look with a boost of youthfulness. It opens your eyes and makes you look more energetic! Use your eyelash curler as the base of your lashes (carefully!) for about 15 seconds on each side. If your lashes are really long, you might need to curl them again about halfway down the lash to get the look you want.

2. Using A Too-Pale Foundation

Our skin becomes more pallid as we get older, so a perfectly-matched foundation might actually make you look a bit washed out. Select a slightly warmer tone of your foundation, or grab the next darker shade and blend it with your current shade on the back of your hand before applying. Either way, you’ll get a warm glow you’ll love!

3. Too Much Eyeshadow

A dense layer of eyeshadow can cause your eyes to look heavy and weighed down. Instead of using more shadow, apply an eyeshadow primer to your lids first, then apply your shadow. A little shadow goes a long way on primed lids, so you can have your color without adding heaviness to your eyes.

4. Amplifying Wrinkles With Concealer

Caking on concealer underneath your eyes might camouflage those dark circles, but it can also accentuate the fine lines under your eyes. To avoid drawing unwanted attention to wrinkles, apply concealer only on the inner half of your under-eye area.

5. Overdone Eyebrows

If you have light and fine brows, it can be tempting to use a heavy hand with your brow pencil. But severe and unblended brows can make you look older than you might want, so use your brow pencil lightly. Use a brush afterward to blend and soften your lines so they look more natural.

6. Lipstick Bleeding/Feathering

Those fine lines around your lips are magnets for lip color, and can lead to bleeding or “feathering” lip color. Not cute! I wrote a whole post recently addressing lipstick and lip color tips for older women, including tips on getting your lip color to stay put. You can read that post at the link below!

Related: Get Younger-Looking Lips With These 9 Lipstick Tricks!

7. Not Using Moisturizer

Your hormone levels decrease as you age, and that can cause skin dryness. This can throw a wrench in your makeup routine, so make sure to use a moisturizer! You can also add a hydrating primer into the mix for more moisturizing power.

8. Uneven Eyeliner

The skin on your eyelids becomes less firm over time, which can make it hard to get a nice clean line when you’re applying eyeliner. Try using a liquid liner instead of a pencil, and make sure you’re not pulling on your eyelids when you apply!

9. Muddy Eye Color

When it comes to eyeshadow colors, warm shades browns, reds, and yellows can produce a tired-looking effect. Instead, reach for jewel tones that will help your eyes look more lively and awake!


The Foundation Mistake That Can Actually Enhance Dark Under Eye Circles

These Beauty Mistakes Could Be Making You Look Older |

  • Your natural lip line can begin to fade as you age, which makes lipstick more prone to bleeding and feathering. “Tracing it with one of the new clear lip liners can help the color stay put,” Davis says. (The E.L.F. Lip Lock Pencil does the trick.)
  • Heavy makeup can make your face look less youthful and glowing. To prevent this, makeup artist Chrisanne Davis recommends choosing a sheer foundation or tinted moisturizer (such as theEstée Lauder Double Wear Nude Water Fresh Makeup), and after you apply it, press a damp makeup sponge into areas where you have wrinkles to soak up any excess. While the less-is-more maxim may seem counterintuitive, “the more skin you can see, the better,” says makeup artist Sandy Linter. “As long as it is well-hydrated, fresh skin looks much more youthful than an obviously covered complexion.”
  • Using a foundation that's paler than your natural skin tone can exaggerate fine lines. “Even if you have ivory skin, you need to go a little bit warmer as you get older,” Linter says. Switch to a hue that's one or two shades darker and has luminescent particles, such as Giorgio Armani's Luminous Silk Foundation. “A light-reflective formula makes the skin look it's glowing,” says Davis.
  • The skin under the eyes gets thinner as we age, making thick cover-up look concrete. Keep it light (we Urban Decay's Naked Skin Weightless Complete Coverage Concealer), and apply it with a brush. “The brush distributes the color more evenly,” says Linter. And put it only on dark areas, not under the entire eye.
  • Powder is fine for reducing shine on the nose and the chin, but on other parts of the face it exaggerates wrinkles and can make skin look too dry, says Linter. The only time Linter dusts powder on clients over 40 is when she knows they're being professionally photographed (a loose translucent formula Kat Von D's Lock-It Setting Powder) does help cut glare), but even then, one unbreakable rule still applies: Avoid the eye area completely.
  • This technique tends to draw attention to sagging skin. Instead, apply color on the highest point on your cheekbones, not too close to the nose, and lift it upward with a brush that's large enough to cover the whole cheekbone. Keep shade choice in mind, as well: “Colors wine and cinnamon will only make you look gaunt if you're thin and clownish if you're not,” says Linter. “A neutral rose color flatters all skin tones and really brightens things up.” (We Tarte's Amazonian Clay 12-Hour Blush in Paaarty.)
  • Bright colors, dark shades, and anything metallic or iridescent are too heavy for thinning lips. Instead, choose a neutral rose shade. And consider switching from a lipstick to a sheer gloss — it will give you more fullness. Try Fenty Beauty's Gloss Bomb Universal Lip Luminizer.
  • It highlights crow's-feet. And dark circles. And it just generally looks bad. Coat your top lashes with the blackest black mascara you can find —”it will make the whites of your eyes look clearer and whiter,” Linter says. It's also best to avoid superthick formulas that don't separate easily. Lashes get dryer as we age, making mascara more ly to clump and fall onto your face. (Try CoverGirl LashExact Mascara or Lancôme Définicils High Definition Mascara.) And don't forget your curler. “Curling your lashes is the easiest thing you can do to make your eyes look bigger — and therefore younger,” says Davis. (We love the Shu Uemura Eyelash Curler.)
  • A little shimmer is flattering and keeps eye makeup from looking too stark, but at the outer corners, it can magnify fine lines. It's totally cool if you wear your smile lines with pride, but if you're worried about enhancing the appearance of crow's feet, you can restrict sparkle and shimmer to the inner corners, the centers of the lids, and just on the brow bones. Either way, our go-to is Stila's Glitter & Glow Liquid Eye Shadow.


5 foundation mistakes that make you look older – Anti-ageing makeup tips

These Beauty Mistakes Could Be Making You Look Older |

Foundation is the makeup product many women couldn’t live without – it covers redness, blurs out imperfections, gives an even skintone and overall can make us feel a million dollars, even on a bad skin day.

However, it’s fair to say not all foundations are created equal, and we’ve seen plenty of crimes against makeup thanks to the product (bright orange foundation, we’re looking at you).

One thing we certainly don’t want our foundation to do is make us look older; after all, it’s there to help you. Unfortunately, there are lots of foundation mistakes that can have an unwanted ageing effect, so we caught up with top makeup artists to find out how you can avoid them.

Applying foundation to dehydrated skin

We know how it is – morning arrives and, as you rush around trying to get ready, a multi-step skincare regime seems impossible. Then evening comes and all you want to do is fall into bed rather than faff around with more products.

However, if your skin is very dehydrated then it can have a seriously ageing effect on your foundation, explains Jamie Coombes, makeup artist for Dior.

“Good hydration is key to a youthfully radiant complexion at any age” he says, making the case for a good skincare regime, which, at the very least, should involve a good serum and moisturiser.

“Lightly smooth serums and creams over the complexion – try not to over-massage, as this can overstimulate the sebum glands, producing excess oil that will make your foundation slip” he warns.

Not wearing primer

While not all skin types require primers, they can be helpful when it comes to ensuring your foundation lasts all day.

“Using a good primer can help reduce redness, blur out imperfections and prep the skin for a longwearing foundation,” says Jamie.

Choosing a very heavy foundation

Malin Coleman, makeup artist for Max Factor, says heavy foundation is a mistake she sees with alarming frequency.

“People think that because they’re older, they need to go for a heavier foundation to disguise their lines, but actually it makes them look more prominent, as the foundation pools in the wrinkles,” she explains.

Jamie agrees: “For women looking for full coverage foundation, I always recommend something that is pigment rich, rather than texture rich, as this will cover with a lighter result.”

Malin recommends a light, sheer foundation that you can build up in any areas where you want extra coverage.

Choosing a darker foundation to look ‘tanned’

Some of us have succumbed at one time or another to a foundation darker than our natural skintone in the belief that it will give us that bronzed goddess aura.

However, this is a huge error at any age, and can look particularly wince-inducing on older skin.

“Be sure to use a foundation shade which matches your skin tone – foundation that does not match the skin tone is an instant ager,” says Jamie. “If you want to add more warmth, turn to blusher and bronzer.”

Alternatively, try adding a gradual tanner or bronzing drops into your foundation for a healthy glow.

Over-powdering the face

Another common error is getting a bit too slap-happy with the powder. “Too much powder applied at once can really dull and clog up the skin,” explains Malin, who says we should focus on ‘freshness’ instead.

Powder is useful in setting makeup and mattifying the skin, but it should be applied in very fine layers, rather than trowled on. Look for ultra fine-milled formulas that disappear into the skin.

“As we get older, heavier finishing powders can look overdone, accentuate pores, flatten the complexion and generally age us,” says Jamie. “Consider an HD powder, as this will reduce shine, but keep the youthful radiance.”

Another good tactic is to tap the powder brush on your arm before applying to your face – this will remove any excess product and ensure you use only a small amount.

Voila, perfected skin that still looks naturally beautiful!

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