18 Drugstore Beauty Staples You Need

17 Best Drugstore Makeup Products of All Time – Cheap Makeup Brands 2020

18 Drugstore Beauty Staples You Need | Skincare.com

Katie Buckleitner

Long before I was a Cosmo beauty editor with access to the world’s most insanely priced makeup products (flex?), I was a very poor, very frugal beauty fanatic who could only afford drugstore makeup. And, TBH, that was perfectly fine.

Because regardless of what anyone says, drugstore makeup is freaking excellent, and I still use it on the daily (seriously—right now, I’m wearing Revlon concealer, Milani liquid liner, and L’Oréal mascara—all of which are, of course, below).

Still, I’m not going to pretend that all drugstore makeup is created equal, just not all expensive, high-end makeup is automatically “good.

” But because nobody has time (or money) to play a game of Risk, I went ahead and broke down my absolute favorite—really, truly, no bullsh*t—drugstore makeup products of all time.

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Best Drugstore Eyeshadow

Maybelline The City Mini Palette Rooftop Bronzes

I wish you could see my vanity so you'd know I’m not lying when I say I use this tiny eyeshadow palette every single day.

And when I’m not using this one, I’m using one of the other 15 color combos (I personally own five), because they’re seriously that good.

Super pigmented, silky to blend, and shockingly long-lasting, these drugstore eyeshadows are truly the best I’ve ever tried.


Best Drugstore Concealer

E.l.f. Cosmetics 16HR Camo Concealer

Raise your hand if 99 percent of all drugstore concealers you’ve used end up creasing, sliding, or sinking into the little fine lines you never even freakin’ knew existed. Yeah, same. And then I met this little bb from E.l.f.

The longwear formula truly lasts all day—even through a muggy subway commute and pretty gross gym session—without fading, yet doesn’t feel cakey or drying, thanks to the hint of avocado oil in it.

And it comes in 18 full-coverage shades. Ugh. Love.


Best Drugstore Mascara

L’Oréal Voluminous X Fiber Mascara lorealparisusa.com


Not only am I wearing this mascara right now (really), but so is Cosmo beauty editor Ruby Buddemeyer…and probably a dozen of our friends too. The dual-ended formula has a mascara- primer on one end (step one), and a fiber-filled mascara on the other end (step two), which work together to create major length and volume without looking clumpy or fake.


Best Drugstore Foundation

Almay Skin Perfecting Comfort Matte Foundation

Most matte foundations tend to suck the moisture your skin, leaving your face weirdly dry, creasy, and cake-. Yum. But this gentle (and clean and oil free and fragrance free and cruelty free, and all the things free) formula uses coconut juice and a touch of palm oil to keep your face shine-free, yet totally comfortable and skin- all day.


Best Drugstore BB Cream

Black Radiance True Complexion Bb Cream SPF 15

In an ideal world, all drugstore BB creams would come in a huge range of shades that look good on every single skin tone. But, alas, we are not living in that ideal world, and most BB creams are too light for deep skin tones. Enter: this oil-free MVP, which comes in five ultra-rich, creamy shades that lightly hydrate and fully cover, without feeling or looking heavy.


Best Drugstore Concealer

Revlon PhotoReady Concealer amazon.com

If you know me, you know I don’t shut up about this drugstore concealer.

I’ve used it every single day since college, and for good reason: It’s basically the ultimate no-makeup makeup concealer that looks just skin when you blend it down.

It’s lightweight, totally matte, and completely safe for sensitive, acne-prone skin mine. If they ever discontinue it, I’m going into hiding.


Best Drugstore Setting Spray

Essence You Better Work! Fixing Spray

I’ve never been a huge setting spray fan. Most of the formulas I’ve tried contain either skin-wrecking alcohol or insane fragrances, all of which just irritate my face on contact.

But this drugstore setting spray is legit awesome: It’s formulated with a bit of moisturizing castor oil (it won’t leave you shiny, promise) and soothing pine bark extract to lock in makeup without messing with your face.


Best Drugstore Cream Eyeshadow

CoverGirl Exhibitionist Liquid Glitter Shadow

Two of my least favorite makeup products: glitter anything (SO. MESSY.) and cream eyeshadow (crease, crease, and more crease).

But some geniuses at CoverGirl apparently figured out the key, because this silky, gel- drugstore eyeshadow not only sticks to your lids without creasing or flaking, but it actually glides on fully opaque and shimmery. Copper not your thing? No worries—it also comes in gold and silver.


Best Drugstore Powder Highlighter

Wet n Wild MegaGlo Highlighting Palette

If you’re not in on the ~hot~ facts, here’s one for you: Wet n Wild is known for their highlighters. , ask the average drugstore makeup fanatic, and they’ll probably show you a drawer full of them. I, however, don’t need a billion—I just use this palette, which has four iridescent shades that look good on a ton of skin tones, thanks to their cool and warm undertones.


Best Drugstore Colored Mascara

L.A. Girl Volumatic Mascara

I’ve tried virtually every single colored drugstore mascara, and this one from L.A. Girl is by far my favorite (especially the blue hue). The colors—which include navy blue, turquoise, and purple—are opaque and bright, and the formula itself is thick and volumizing, so your lashes actually look naturally fuller after you wriggle it on.


Best Drugstore Liquid Highlighter

NYX Professional Makeup Born to Glow Liquid Illuminator

Part bronzer, part illuminating lotion, this hybrid formula is skin goals in a tube.

 It contains light-reflecting mica, a subtle tint, and smoothing dimethicone that all work together to give you that lit-from-within look (even if you didn’t slept eight hours last night).

Bonus: It comes in a pearly pink shade and two deeper bronze shades, so you can cocktail your colors and use as a highlighter, bronzer, shimmery contour, whatever.


Best Hydrating Drugstore Concealer

Neutrogena Hydro Boost Concealer amazon.com

This creamy, lightweight drugstore concealer is a miracle worker for dark circles and dry skin. The hydrating center is filled with hyaluronic acid, which helps to plump and hydrate the fine lines around your eyes, so your concealer won’t settle in and leave you lookin’ a hungover, dehydrated mess (hi).


Best Drugstore Bronzer

Physicians Formula Murumuru Butter Bronzer amazon.com

Do you love the beach? Do you love a summertime glow? Do you love the smell of body butter, vacation, and happiness? If you answered “yes” to any of these very obvious questions, you need to pick up this drugstore bronzer that’s available in four warm shades. It’s perfectly iridescent and highly tropical-smelling, making you feel you just chilled on the beach in the middle of winter.


Best Drugstore Matte Liquid Lipstick

Maybelline SuperStay Matte Liquid Lipstick Makeup

True to its name, this “SuperStay” liquid lipstick is in it for the long haul—and by that, I mean through two teas, a full bacon breakfast, and a day of talking in meetings, all without flaking. Plus, it feels comfy on your lips all day and comes in 10 ridiculously pretty and vampy shades.


Best Drugstore Liquid Eyeliner

Milani Eye Tech Extreme Liquid Eye Liner in Blackest Black

Hi, I’m wearing this drugstore liquid eyeliner right now. Thanks to this liquid liner’s rubber grip and smooth felt tip, the application of this eyeliner pen is a dream for beginners—or for anyone really.

It doesn’t stick, jump, or tug on your skin, which is all you can really hope for in a liner, especially when trying to create a smooth, steady line.

It dries quickly too, so you don’t have to wait around with your eyes shut to prevent smudging. 


Best Drugstore Blush

Flower Beauty Flower Pots Powder Blush

I’m all about a matte blush. Nothing against the shimmery, glitter-spiked variety, but a matte finish tends to look more realistic and subtle, IMO—a big bonus for anyone new to the blush game.

 Seeing as I have worn blush every single day for the better part of my adult life, you can trust me when I say this drugstore blush is among the top, thanks to its super-silky finish that works well on every skin type.


Best Drugstore Pencil Eyeliner

Rimmel Scandaleyes Waterproof Kohl Kajal Liner amazon.com

This drugstore pencil eyeliner has a kohl (read: soft and blendable) formula that allows just enough time for smudging before it sets in place for a waterproof finish. It’s the closest thing you’ll get to “easy” smokey eyes as a non-professional. 

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Source: https://www.cosmopolitan.com/style-beauty/beauty/g15773998/best-drugstore-makeup-brands-products/

18 new drugstore beauty products that are perfect for fall

18 Drugstore Beauty Staples You Need | Skincare.com

Next to colorful leaves and fall fashion (cue the cute boots!), one of the most exciting things about the changing of seasons is the introduction of new beauty products — and this year is certainly no exception.

From potent serums to long-lasting cosmetics and seriously good-smelling body care, your favorite drugstore brands are pulling out all the stops with some of the most innovative and unique formulas to date.

Read on for some of the best budget-friendly beauty products and tools arriving just in time for fall and starting as low as $3.

1. Bliss Glow & Hydrate Serum

This vegan, antioxidant-packed day serum from Bliss is formulated with niacinimide and vitamin E to minimize the appearance of pores and blemishes while improving radiance.

It's combined with hyaluronic acid, which is often recommended by dermatologists as one of the gold standards for added moisture.

The new line also includes a night serum (also $20) for renewing and smoothing as you snooze.

2. Baby Bum Natural Monoi Coconut Balm

Baby Bum’s beloved multipurpose balm is hailed by current and expecting mothers for its ability to keep not only children, but the entire family moisturized all year long. Once only available in a tub, you can now purchase the vegan and paraben-free formula in a tube for added convenience.

3. Eman x Catrice Cheeky Blush Palette

Catrice recently teamed up with makeup artist Eman on an exclusive collection of versatile (and very saturated) palettes. This quad in particular features four blush and bronzer shades that have the ability to bring a wide range of skin tones to life with one sweep.

4. Milani Cosmetics The Violet One Lash Primer

The jasmine wax in this lash primer from Milani Cosmetics conditions lashes so they stay soft — and the purple shade sets the stage for black mascaras to really stand out. Reviewers have also found their mascaras less ly to clump and more ly to stay on throughout the day.

5. Yes To Grapefruit Vitamin C Glow-Boosting Unicorn Brightening Mist

Formulated with brightening grapefruit and vitamin C, this vegan, 96% natural mist from Yes To is a wakeup call for dull, dry skin. Wear it under your makeup, or spritz it over for an extra boost of hydration from morning until night. Just make sure to give it a good shake before use.

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6. Suave Professionals Frizz Calming Shampoo & Conditioner

This new shampoo and conditioner from Suave is formulated with lavender and natural almond oil for helping to calm (read: reduce) frizz and restore moisture to dry hair. Don’t forget those ends!

7. Revlon ColorStay Shape & Glow Brow Pencil

Great for the girl on the go, this dual-sided pencil from Revlon goes on double duty as a brow filler and highlighter in one. Just use the felt tip to draw in and out where needed – the precision is real – then use the other side to accentuate your fine work and make eyes really pop. It’s also available in nine shades for natural-looking coverage.

8. Goddess Garden Face the Day Moisturizing & Firming Primer

This miracle moisturizer and primer is from green beauty brand Goddess Garden. It sets a smooth foundation for makeup while creating a firming effect thanks to something called chicory root. It works to reduce signs of aging with the help of vitamin B3 and buddleja, and contains SPF 30 for protecting skin against sun damage.

9. Dial Silk & Seaberry Moisturizing Body Wash

This new body wash from Dial works up to a creamy lather, and thanks to a special silk serum, leaves skin feeling ultra soft. We also how the seaberry scent is fresh without coming across as too fruity or overpowering.

10. CoverGirl Exhibitionist 24-Hour Matte Lipstick

This new transfer-proof lipstick from CoverGirl provides sleek coverage for up to 24 hours without drying out lips (un some other mattes on the market). We’re especially loving the rose and burgundy shades for the fall transition.

11. Secret 24-Hour Invisible Solid Antiperspirant with Essential Oils

Secret's new premium collection of antiperspirants is filled with products containing sophisticated and exotic essential oils that are hand-picked by expert perfumers. Not only does it claim up to 48 hours of protection, but the coconut oil and mandarin scent will transport you to a virtual paradise on physically and mentally stressful days.

12. Burt’s Bees Lavender & Honey Lip Butter

Burt’s Bees is combining moisturizing cocoa and shea butters with botanical flavors for a new line of 100% natural origin lip butters. Stash one in your bag (we’re currently loving the Lavender & Honey) for keeping your pout in prime condition come colder, windier weather.

13. Essie Nail Polish in On the Bright Cider

Get into the fall spirit with this cider-inspired nail polish from Essie’s Fall 2019 collection – a sophisticated creamy-orange shade that borders between neutral and bright. (You may need to act fast as we’ve noticed this one tends to sell out quickly.)

14. Garnier SkinActive Water Rose Micellar Cleansing Water

This micellar water from Garnier acts as a makeup remover, cleanser and hydrator in one. It is derived from 99% natural origin ingredients and rids skin of the toughest eye and face cosmetics without leaving skin feeling parched. The subtly-sweet rose scent is also an added bonus.

15. Schwarzkopf Got2B Metallic Hair Color

High shine meets saturated color in this new line of permanent hair dyes from Got2B. They are formulated with a metallic-shine booster for creating cool shades with an edge, and you can experiment with one of four shades: Dark Ruby (red shown), Amethyst Chrome (purple), Metallic Silver and Smoky Steel (gray-blue).

16. La Roche-Posay Effaclar Adapalene Gel 0.1% Acne Treatment

Once limited to prescriptions, La Roche-Posay’s latest acne treatment contains adapalene – an effective topical retinoid – for clearing up acne and keeping blackheads at bay. The brand recommends applying a thin layer to the affected area once daily for best results.

17. CHI Lava Ceramic Curling Iron

The barrel of this new curling iron from CHI is made with volcanic ceramic minerals that are said to conduct negative ions that help smooth hair and reduce frizz. It currently has a 5-star rating from reviewers who say it’s easy to use and leaves hair sleek and shiny. (There’s also a 1.5” version for creating larger curls.)

18. Neutrogena Bright Boost Gel Cream

The hero ingredients in this new gel cream from Neutrogena are neoglucosamine (for exfoliating, firming and plumping) and AHA, PHA and mandelic acid (brightening). The brand boasts a 10x improvement of skin tone, texture and fine lines with regular use in as little as one week.

To discover more deals, shopping tips and budget-friendly product recommendations, download the new TODAY app and subscribe to our Stuff We Love newsletter!

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Source: https://www.today.com/shop/18-new-drugstore-beauty-products-are-perfect-fall-t163058

Best Drugstore Beauty Buys

18 Drugstore Beauty Staples You Need | Skincare.com


You don't always have to rely on department stores for a beauty fix. These are the best drugstore products for you to save from head to toe.

Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.


Buy It: $7.54; amazon.com

Countless reviews online tout this affordable concealer’s amazing coverage abilities, and it remains a best seller.




Buy It: $5.82; walmart.com

This all-natural cream will save your dry skin in the winter and keep your nails looking healthy and hydrated. The bright lemon aroma is an extra perk to give you that fresh-manicure feeling.


Buy It: $22.50; amazon.com

Olay has been making Southern women’s skin smooth for decades, and this anti-aging moisturizer has been a fan favorite for as long as it’s been on the market.



Buy It: $8.64; walmart.com

Delivering a natural-looking tan free from the harmful effects of the sun, this hardworking lotion also reduces the appearance of cellulite in as little as a week. Slather on daily and keep that coveted glow all year long.


Buy It: $8.50; walgreens.com

Essie never disappoints with fun colors and a high-quality finish. And from their hot pink “Miami Nice” to their deep crimson “Scarlet O’Hara,” this polish has Southern written all over it.


Buy It: $22.99; walgreens.com

Sloughing away dead cells and stimulating growth of new ones is crucial for youthful looking skin. This handy two-speed device let’s you do that at home. Work an exfoliating facial into your evening skincare routine 2-3 times a week—no appointment required.




Buy It: $1.59; walgreens.com

This fan favorite has made its way into our bags and our hearts. We love the ultra hydrating formula, and the tingle it leaves on your lips.


Buy It: $6.99; ulta.com

Even when you can’t get to your bathroom vanity, you can take off the day without soap and water. Remove dirt and oil with just a few swipes of one of these handy wipes. Toss a pack in your bag and you’re prepared to be fresh-faced everywhere you go.


Buy It:  $7.99; walgreens.com

In a pinch, mom’s baby powder beauty hack will soak up excess oil in second day hair. For an easier-to-apply and updated solution, just shake and spray Batiste onto roots. It has the same moisture-wicking and volumizing effects, but smells a fresh wash, not a fresh diaper.



Buy It: $8.99; walgreens.com

Passed down from the women before us, Oil of Olay’s beauty fluid is a time-tested beauty remedy we’ll pass down too. Lightweight and nongreasy, it’s a moisturizer we love for both day and night.


Buy It: $7.99; ulta.com

Brush on two coats for everyday pretty peepers, or swipe a few more times to get dramatic night-out lashes. Whatever the occasion, this buildable formula will give you the look you want without clumps or flakes.


Buy It: $11.99; amazon.com

Fight signs of aging where they show the most with a super-hydrating and lightly scented formula meant to be slathered on your hands daily.



Buy It: $6.99; walgreens.com

Mix with your shampoo, wash, and rinse—smooth and shiny hair in record time is as simple as that.



Buy It: $4.59; target.com

Thin-haired gals, rejoice! Finally a conditioner that won’t weigh you down.



Buy It: $5.49 for four bars; target.com

Mama’s favorite now comes scented with lavender. Plan on getting hooked from the first suds.


Buy It: $6 each; walgreens.com

Bet you didn’t think deodorant could be this cute. Throw one of these antiperspirant orbs in your bag so you can freshen up on the go.


Buy It: $6 each; amazon.com

With an assortment of six neutral shades in shimmer, matte, and satin finishes, you can blend and build to perfection.



Buy It: $14.99; ulta.com

A trio of oil absorbers protects against sweat and keeps makeup from transferring onto your clothes (your favorite tops will thank you). Available in 30 shades.


Buy It: $8.49; ulta.com

This collection has seven universal shades that promise to look good on everyone.


Buy It: $12.99; walgreens.com

Skip the pricey picks for this set of three coordinating blushes designed to be worn together or on their own.



Buy It: $29.72 for bundle or $9.92 each; amazon.com

No more mess with nifty sticks that make application a cinch. Choose from Pore Detox, Fresh Reset, and Glow Boost.


Buy It: $27.49; ulta.com

The 24-hour anti-wrinkle cream is now fragrance free, which makes it ideal for sensitive skin.


Buy It: $29.99; dermstore.com

This upscale drugstore brand has topped Consumer Reports’ list of best sunscreens several years in a row and for good reason. It’s lightweight and non-greasy, so you can wear it every day under makeup, but it has enough SPF power for a day at the beach.


e.l.f. Cosmetics

Buy It: $10; elfcosmetics.com

As of last year, e.l.f. Cosmetic’s primers were the best-selling in the country. With several to choose from your skin’s needs (matte, blemish-control, tone adjusting, etc.), there’s an affordable primer perfect for you.


Buy It: $33.99; walmart.com

Although your smile is naturally beautiful, these easy whitestrips do for your teeth what highlighter does for your cheekbones—enhances what you have!


Buy It: $7; sephora.com

This cult-favorite and celebrity-approved lip balm is all-natural, hydrating, and the perfect tin to keep in your purse at all times for a barely-there tint.



Buy It: $6.99; amazon.com

This affordable toner has more than 10,000 positive reviews on Amazon for its gentle formula that works on even the most sensitive skin.


Buy It: $18.99; ulta.com

This leave-in product really will perform miracles on your hair. This little bottle will leave your hair smooth, soft, and shiny for way less than its department store competitors.


Buy It: $7.50; ulta.com

One editor said this brow gel (that’s less than $10!) is so much better than the expensive ones she’s tried. Whether you need major definition or just a little taming, this brow mascara is here for you.



Buy It: $6.29; walgreens.com

Whether you need a quick refresh, you’re taking your makeup off at the end of the night, or you’re traveling, these gentle wipes will leave you squeaky clean but still hydrated, and they’re perfect for sensitive skin.


Buy It: $9 per pack of two; amazon.com

This makeup blending sponge is a lifesaver when it comes to perfecting your foundation and concealer, and it comes at a way better price than other brands out there.


Buy It: $21 per pack of three or $12 each; amazon.com

These facial sprays are so good, we couldn’t pick just one. All three formulas contain soothing aloe, which is the perfect refresher any time of day. With good-for-you vitamins and calming ingredients, these facial sprays will wake you up, refresh you midday, and relax you at night.



Buy It: $6; ulta.com

One editor said she’s tried expensive blushes and keeps going back to this universal $6 palette. It comes in two shades (each with four colors included), so you can go light or daring with your “bit of color,” as Mama would say.


Buy It: $5.86; amazon.com

This gentle micellar water will take off even the toughest waterproof makeup without irritating your skin or eyes.


Buy It: $27.99; amazon.com

This lightweight facial oil will moisturize your skin and give you a natural, dewy glow. Add a few extra dabs on your cheekbones, the bride of your nose, and your décolletage to stay glowing all day.



Buy It: $7.70; amazon.com

This brightly colored brush might not look a grownup’s beauty product, but trust us—this brush manages detangling wonders on wet hair (hence the name).


Buy It: $12.49; amazon.com

This hydrating body lotion saved one editor’s skin from winter dryness, and it’s from Dove’s recent DermaSeries launch that’s hypoallergenic for those of us with sensitive skin.


Buy It: $5.49; amazon.com

This mascara will have everyone wondering if you’re wearing falsies, and according to tons of online reviews, it really is worth the hype.



Buy It: $41.99; walgreens.com

When this anti-aging serum hit the market in the UK, it had a 17,000-person waitlist. Yes, you read that correctly. Its benefits are bountiful, and its price tag is still far less than high-end formulas with the same ingredients.


Buy It: $11.99; ulta.com

One editor received multiple compliments on her skin when she wore this extremely affordable concealer that was a best-seller in 2018. This full-coverage formula will cover any imperfections without costing you an arm and a leg.


Buy It: $16.17; amazon.com

This newly cult-favorite moisturizer is infused with hyaluronic acid, which you know is a must-have ingredient for hydration if you’ve been keeping up with skincare trends recently.



Buy It: $4.79; walgreens.com

This alcohol-free hairspray is the perfect spritz for a light hold that won’t feel a helmet.


Buy It: $8.50; ulta.com

After using this setting spray, one Texas woman’s makeup stayed on when she was hit by a car, brought to the hospital via ambulance, and spent several hours in the hospital (on a rainy day, no less), according to a viral online review. If that isn’t proof enough that this stuff works, we’re not sure what is.


Buy It: $16.99; dermstore.com

This gentle cream is suitable for face or body, and although it’s rich, you won’t feel greasy after applying. If you have dry, cracked, or sensitive skin, this budget-friendly, derm-recommended cream should be your next purchase.



Buy It: $8.99; target.com

This softer-than-soft brush can be used for cream or powder foundation, but it’s guaranteed to look flawlessly blended and streak-free regardless the formula.


Buy It: $18.49; walgreens.com

Wake up to soft, supple skin when you use this moisturizer made with moisturizing ingredients hyaluronic-acid and soy.


Buy It: $6.97; walmart.com

This editor-favorite lip balm has it all—moisturizing ingredients, a hint of color, and SPF protection.



Buy It: $20; amazon.com

This amazing little cloth seriously takes off all your makeup with just water, and it cuts down on waste from wipes and cotton pads you may have used before.


Buy It: $9.99; ulta.com

If you’ve had bad luck with harsh scrubs in the past, don’t worry. This cleansing stick gently scrubs away dead skin for brighter, refreshed skin, while hydrating ingredients coconut and avocado oil won’t leave you dry. Plus, it smells amazing.

Source: https://www.southernliving.com/fashion-beauty/beauty-makeup/best-drugstore-products