What Is Fragrance Wardrobing?

A Fragrance To Share This Christmas

What Is Fragrance Wardrobing? | Skincare.com

It’s beginning to smell a lot Christmas. You’ve got the tree up, Christmas day is planned and the countdown to the 25th is on, but are you still searching for a last-minute Christmas gift or ‘icing on top of the Christmas cake’ finishing touch? Look no further.

  Our Quintessence Eau de Parfum is the perfect pressie for your other half, your best friend, a special family member or a treat for you to indulge in after all the panic that comes with the silly season.

Here are 3 reasons why our Quintessence fragrance is our go-to Christmas gift.  

A fragrance to share

So, what is in the name Quintessence? Developed with both men and women in mind, the fifth element at Avant Skincare is a refined fragrance.

Quintessence is the step further that blur the clusters between beauty made for men and beauty made for women – and marks the true nature of a ‘fragrance to share’.

As a floral amber fragrance with sweet, warm hues, a splash of citrus and a spicy note, Quintessence Eau de Parfum is a genderless perfume that stands for the complementary element in your beauty regime and is one that everyone can enjoy. 

Quintessence has distinctive top notes of elemi, infused with mandarin, which blends with the zestiness of orange blossom to bring a vibrant freshness to the top notes.

At the heart, the uplifting scent reminiscent of warm moonlit walks and Mediterranean nights when Jasmine becomes its most potent.

This intoxicating and refined scent begins with the heady florals of Jasmine with an unexpected twist of refreshingly sweet Orris and Plum. 

As for the base notes, earthy and woody Patchouli and Vanilla, Praline, White Musk create the perfect foundation for a sultry scent and its considered blends are suitable for unisex. This modern and shareable classic is the epitome of sophistication, no matter who the recipient is. 

Leave a lasting impression 

There is nothing better than a gift where the gift-giver has genuinely taken the time to think about what the recipient would to receive. Amongst the clutter of Christmas chocolates, another duplicated set of winter mittens and more scarves than days in winter, perfume shines out as one of the most personal and thoughtful presents someone can buy. 

Studies have also shown that fragrance and specific scents can affect your mood.

“Scents can have positive effects on mood, stress reduction, sleep enhancement, self-confidence, and physical and cognitive performance,” says Theresa Molnar, executive director of the Sense of Smell Institute, the research and educational arm of the perfume industry's Fragrance Foundation. Our Quintessence Eau de Parfum boasts scents of citrus hues, known to uplift, and comprises of amber and spicy notes, which can evoke confidence. 

Give the gift that won’t be re-gifted

Gifting can always be a bit of a gamble but we can guarantee that a perfume will not be shunned to the pile of unwanted presents.

Perfume is a daily essential that all gift-receivers will appreciate and it’ll last a lot longer than Christmas chocolates.

Not only are you giving someone something that they actually need, but you’re also saving them a trip to their local department store for a perfume top up later down the line.

Source: https://www.avant-skincare.com/en/blog/a-fragrance-to-share-this-christmas-b109.html

Is indie fragrance being overlooked?

What Is Fragrance Wardrobing? | Skincare.com

New indie fragrance brands often align closely with contemporary consumer trends: natural ingredients, personalization, travel-friendly, sustainable, mindful, etc. This gives the brands access to a dedicated consumer base but also keeps them a bit hidden from the mainstream fragrance shopper.

Natural and flexible scents

Cosmetics Design had been covering news of a brand called Pour le Monde​ for nearly 5 years now. The brand is an all-natural fine fragrance brand and was an early proponent of the fragrance wardrobing concept that so many beauty consumers enjoy today.

“That’s in contrast to a time when signature scents went hand-in-hand with meticulously groomed and fairly ridged identities,” wrote Cosmetics Design in a 2015 item about Pour le Monde​.

“Millennials don’t want signature anything and there are now more choices and options [for everyone],” ​Pour le Monde founder Wendi Berger told Cosmetics Design at the time.

Still, the brand’s biggest consumer—millennial or otherwise—is the clean and natural consumer.

Mindful fragrances

Astrology, crystals, and aromatherapy are just some of the things that mindful lifestyle product brands leverage to calm and connect with today’s always-on consumer.

Zodica Perfumery​ is a fragrance brand Wisconsin, founded by Kristi Moe, that is all about scent and astrology. The collection is, as Cosmetics Design has reported, “meant to be worn in three ways: by sign, by season, or by attraction.

”​​ The brand concept isn’t only about the zodiac, it’s also about efficiency. What Moe has created is a shortcut to finding scents that speak to individual consumers, those purchasing for themselves as well as those buying fragrance as gifts.

It’s part of the reason why Zodica Perfumery does well as an ecommerce and video commerce brand.

Solid scents

Consumer trends and environmental concerns have made solid and waterless beauty products more sophisticated and more popular. At Othús Perfumery, Colleen Keenan Nelms has created a collection of solid scents that are at once small-batch, artisanal, and contemporary.

“We create solid eau de parums in portable, twist-up tubes that can fit in a pocket, handbag or palm of the hand,” explains Keenan Nelms in her Indie Beauty Profile.​​ “Our customers appreciate being able to apply these perfumes throughout the day and while on the go, making it easy to consider them their best travel companion,” ​she says.

A fragrance legacy

Caswell-Massey has been an indie fragrance brand for hundreds of years. The original American fragrance maker has updated its business in recent years and is currently meeting long-time customers and shoppers discovering Caswell Massey for the first time at a pop-up shop in New York City​.

And Caswell-Massey is keeping up-to-date with collabs and the naturals movement too. The brand has teamed up with the New York Botanical Garden and Yellowstone National Park on contemporary collections of American scents. Caswell-Massey president Nick Arauz calls the Yellowstone Living Florals Collection​ “one of the most remarkable projects our company has undertaken.”​

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

Source: https://www.cosmeticsdesign.com/Article/2019/11/22/Is-indie-fragrance-being-overlooked

Bio | Sixth Scents

What Is Fragrance Wardrobing? | Skincare.com

“Perfume is cocktails without the hangover, chocolate without the calories, an affair without tears, a vacation from which you never have to come back.”

Marian Bendeth, Global Fragrance Expert, Sixth Scents

BACKGROUND:

Marian Bendeth, Pioneer, Global Fragrance Expert and owner of Sixth Scents

Toronto, Canada

Sixth Scents

The Art of Fragrance

Marian Bendeth had her first taste of fragrance at the age of three when she received a bottle of Muelhens 4711 from her Grandmother in London, England. By the age of four, her first purchase was a miniature of L'Air du Temps by Nina Ricci and the beginning of a life-long love affair with scent.

A born evaluator and keeper of the fragrant flame, she has, over her lifetime, developed a keen and discerning nose for blends and started a personal collection of rare fragrances in her youth.

She started studying the intricacies of fragrance in her teenage years and formally entered the fragrance industry as a promotional assistant in the early 1980's. After working with over twenty different fragrance distributors in the early days in various capacities as a trainer, promotional assistant and event creator, she set her sights on something revolutionary.

Her evocation became her vocation in 1989 when she opened her consulting company, ‘Sixth Scents’. Bendeth pioneered a new concept never before replicated in the global fragrance industry. To date, she is the only consultant in the world to specialize in this field and is considered a unique fragrance expert of note.

Sixth Scents specializes in personalized fragrance wardrobing : body chemistry, psychology, lifestyle, fashion and environment She is the liaison between the skin and the customer’s nose, a broker of scent, she guides the customer to a perfect marriage of scents and personality appropriating scents one’s lifestyle. She coined the phrase “Corporate scents” in the 1980's and the term is now commonly referred to in many fragrance environments.

Sixth Scents presently consults with over 5000 plus prestige (commercially available fine fragrances (and niche) scents for women and men.

Sixth Scents does not sell fragrance but rather consults exclusively with the general public, fragrance industry and media.

Please note, that all fragrance partnerships do not involve grey market or diverted goods, a policy that has served and survived since 1989.

Sixth Scents also claims to be uniquely pivotal in consulting with: the consumer, the media, retailers and fragrance advisors, fragrance and flavour industries, perfumers, fragrance buyers, sales assistants, promotional assistants, marketing professionals and trainers.

A multi-award winning lady, Bendeth has won six Editorial Awards for her fragrance writings and is also the:

Honorary Recipient:

LIFETIME AWARD Winner at the Canadian Fragrance Awards 2014

This Award is the result of an industry vote compelling of 150 vendors/retailers/manufacturers, 1200 beauty advisor voting from across Canada) and 23 Award judges

Bendeth is also a C.O.S.A. Judge (Canadian Outstanding Service Awards) – in fragrances, cosmetics, aesthetics, hair & nail beauty advisors. Judge since 2002 –

Canadian Fragrance Awards Judge 2006 – held every year in Canada

FiFi US Media Editorial Judge & International Judge 2009 Canadian Beauty Awards 2017, 2018 Fashion Magazine Beauty Awards

2016 Media Editorial Awars Judge The Perfume Plume Awards New York

Twice toured the Perfumery regions of France with UBIFrance, the French Trade Press Commission which resulted with an Award-winning article “Scentimental France”.

Contributor to the fragrance education online course for the CCFTA online

Advisor and sits on the Cosmetics Advisory Board at Seneca College, Toronto, Canada

Listed in the Who’s Who of Canadian Women as a Pioneer in her field.

Winner with Basenotes.net for Best Broadcast Media Editorial Award – Canadian Fragrance Awards

2007 , 2008, 2009 2011 and 2012 by a panel of Media Judges.

Nominated for a Lifetime Achievement Award – Canadian Fragrance Awards 2006, 2008, 2010, 2011, 2012

Guest Speaker at the 54th Annual Symposium for the American Society of Perfumers, Manhattan, 2008 and 56th Annual Symposium for the American Society of Perfumers, Manhattan, 2010.

Many fine fragrance houses have called upon Ms. Bendeth's expertise for specific endorsements including prestigious fragrances and houses such as:

2013 Endorsement for P&G Old Spice Head & Shoulders Dandruff Shampoo and Old Spice Wolfthorn Body Wash for Porter Novelli PR to the media

Fragrance endorsements also provided to:

L'Occitane Fragrances Puig Brands US, Canada; Jean Patou Parfums Parfum Hermès, Sisley Parfums, Parfums Givenchy, Chloé Perfumes, Gwen Stefani, Parfums Boucheron, Narciso Rodriguez, Parfums, Jean Paul Gaultier Parfums,,Gucci Parfums, Balenciaga Parfums, Marc Jacobs, Parfums Guerlain, Parfums Chanel, Vera Wang Perfumes, Max Azria, Calvin Klein, Ralph Lauren fragrances, Parfums Lanvin, byKilian, Etat Libre d'Orange, Juliette Has a Gun, Robeto Cavalli, amongs many other celebrated and noteworthy fragrances, fragance houses and cmpanie.

Unilever Nature Degree effects Anti-Perspirant alongside many of the finest fine fragrances in the world.

She was the Guest Speaker of the movie launch “Perfume, The Story of a Murderer” for the Toronto Film Festival, twice guest lectured for The University of Toronto's Fine Elderhostel programs on the history of French parfums; guest speaker at cosmetic courses for students at colleges and universities.. Trainer for vendors, retailers, product launches and special event coordinators. Guest speaker for multiple fragrance houses and sales meetings, in retail perfumeries and fragrance industry conferences.

She is internationally renowned as one of the foremost fragrance authorities and consultants with fine and niche fragrance globally.

Linkedin Profile for Sixth Scents: Linkekdin

Source: https://www.marianbendeth.com/bio

Gone Are the Days of the Do-It-All-Scent: Fragrance Wardrobing and Perfume Mood-Matching Are Here to Stay

What Is Fragrance Wardrobing? | Skincare.com

For decades, the dominant philosophy in the scent world has been this: pick a scent (a signature scent) and make that scent the key driver of your unique scent profile. A few adventurous renegades carved their own path, choosing from a wider range of scents each day and matching their perfume with their outfits or moods.

This is starting to catch on. The vast majority of those who wear perfume will still choose a single scent for everyday use, but you don’t have to swim with the current. You can join the fragrance wardrobing trendsetters. Here’s how:

What is fragrance wardrobing?

While there used to be a handful of reliable perfume producers, there are now hundreds of them. The old stalwarts are still making great scents, but they’ve been joined by countless upstarts, each of them trying to get their foot in the door. With a world of choices at your fingertips, it’s time to consider thinking differently about your perfume regime.

This starts with looking at your dominant perfume philosophy. Fragrance wardrobing is all about scent promiscuity. Rather than choosing one scent that can come to define us, we can choose from a number of scents—each one matched more carefully with what we’re wearing and how we’re feeling.

The best way to start fragrance wardrobing is when you’re preparing for an event. It doesn’t have to be a gala ball or a black-tie affair; a date night or a girls’ night out will do just fine. Pick your outfit well ahead of time and take a picture of yourself in it. Bring this picture to the perfume counter and ask them to show you something that matches the outfit and the occasion.

You can get the ball rolling with a special occasion, and in time you can add other fragrances suited to other moods and occasions. Soon you’ll have a selection of scents (and a growing scent profile).

Setting your fragrance wardrobe

There are really no strict rules in fragrance wardrobing. There’s no failsafe guide to what kinds of scents go well with thoughtful or jubilant moods, or for what kinds of scents are perfect for backless gowns or long-sleeve affairs. The key is to get to know yourself better—particularly what kind of scents you enjoy, and how your shifting moods might change these preferences.

It’s about expanding your scent profile. Everybody needs a good basic fragrance. This is your everyday workhorse, and it’ll probably be the same one you’ve been using for some time. If something is working, it should still play a significant role in your scent profile.

If your current scent of choice is conservative, try something bold and daring. If you’ve been wearing a bold scent for years, try something more delicate. There’ll be a mood and outfit just right for your new scent.

With each new fragrance you add to your scent profile, you’ll be opening up new possibilities.

One for power suits and meeting days; another for sunny walks in the park; another for date night; and still another for fire-lit evenings.

of You just need to know yourself more before you get yourself different perfumes. Sometimes, the more you play with scent, the more you get to know which ones suit your mood and personality better. However, a scent profile will help you bigtime.

You’ll quickly learn that your everyday perfume was, at best, only partially suited to certain moods and occasions. Just as you might always reach for that one black top when you need a confidence boost, you’ll learn to reach for a particular bottle of perfume when you want to feel a queen or sexier than Beyoncé.

A fragrance for every mood; a fragrance for every outfit

For when you’re feeling sexy, attractive and sensual

Try out spice-laden and provocative fragrances to go with your sensual moods or outfits. These scents often help those who are a little on the buttoned-down side to let go of some of their inhibitions and explore their sexual nature. Even if you aren’t aiming to seduce, you’ll feel desirable—and that’s a huge confidence booster.

  • Versace Crystal Noir
  • Dolce & Gabbana Intense
  • Playboy Play It Sexy
  • Gucci Guilty
  • Carolina Herrera 212 Sexy
  • Thierry Mugler Alien
  • Dior Poison

For when you’re feeling royal, elegant and prestigious

For elegant outfits and high-class occasions reach for the distinguished and elegant perfumes. This is the mood with the widest range of difference.

Some people prefer something bold, others a more subdued scent (depending on how they feel when they are in luxurious surroundings or clothing). Certain fragrance hit this mood right on the head, though.

These tend to be a touch on the pricey side, but they’re expensive for good reason. If in doubt, try a musky or woody accord.

  • Creed’s Royal Oud
  • Tom Ford Tobacco Oud
  • Jovan Musk
  • Versace Woman
  • Sarah Jessica Parker Twilight
  • Calvin Klein Obsession
  • Gucci Premiere

If you really want to wow the room, try out on these top-shelf elegant perfumes:

  • Clive Christian No.1
  • Joy Jean Patou
  • Ralph Lauren Notorious
  • Chanel No.5

For when you’re feeling light and uncomplicated

For those free-spirited and easy-go-lucky moods, you’ll want to keep something light and airy on hand. A heady scent combines uneasily with ear-to-ear grins and casual clothes, so best to keep those on the shelf when you’re keeping things simple. When things are free and easy, your scent should be light and breezy.

  • Jo Malone’s French Lime Blossom Cologne
  • Philosophy’s Amazing Grace
  • Dior Eau Fraiche
  • Chanel’s Cristalle Eau Verte
  • Dolce & Gabbana’s Light Blue
  • Ralph Lauren Fresh
  • Moschino Fresh Couture

For when you’re feeling romantic or loving

This uncontainable flood of emotion is, for many of us, our deepest, warmest feeling. The perfume world is crowded with floral, sweet and romantic scents, so you’ll be a little spoiled for choice. Rather than settling on the first one you try, sample a wide range of them and pick the one that makes you think of romantic times.

  • Dior Diorissimo
  • Viktor & Rolf Flowerbomb
  • Calvin Klein Eternity
  • Marc Jacobs Daisy
  • Ralph Lauren Romance
  • Lancome Magie Noire
  • Victoria’s Secret Amber Romance

These are, of course, only some of the moods. You might feel one of them in the morning, another in the afternoon, and still another at night.

Broadening your scent profile through perfume wardrobing and mood matching will give you the ability to match your mood to a tee. Be creative, be bold, be adventurous. Express what you feel in the moment.

Let your clothes match your mood, and let your scent match both.

Comments

comments

Source: https://dontsmellbad.com/blog/fragrance-wardrobing-everything-you-need-to-know/

Interactive Fragrance Displays experience with fragrance

What Is Fragrance Wardrobing? | Skincare.com
Ideas

Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.

Insights

Uncover major shifts and emerging opportunities with our exclusive PRO research.

Trend Reports

Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.

Newsletter

Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.

Books

Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.

Dashboard

Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.

AI

Learn how the Trend Hunter harnesses the power of artificial intelligence.

Assessment

Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.

Overview

Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.

Custom Research

Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.

Plans

Get started today with a free consultation, our self-serve tools, or a dedicated program.

Jeremy Gutsche

Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.

Contact

Get in touch to learn more, ask a question or submit a tip.

About Us

Learn more about Trend Hunter and how we accelerate innovation.

FAQ

Get answers to common questions about Trend Hunter.

Community

Stay on the cutting-edge with the help of the Trend Hunter community.

Team

Meet the team trusted by hundreds of leading businesses worldwide.

Jobs

Find opportunities to accelerate your career with the #1 Trend Firm.

Internships

Grow your professional skillset in an award-winning workplace.

News

Catch up on noteworthy Trend Hunter news and media mentions.

Join

Build a portfolio and put your trend-spotting abilities to the test.

Advertising

Supercharge your marketing by partnering with Trend Hunter.

Portfolio

Visit your public portfolio and browse your past articles.

Add a Trend

Write up an article and showcase your trend-spotting skills.

My Trends

Edit your articles and see how they stack up on the leaderboards.

Settings

Edit your profile, connect your social media accounts, and more.

Login

Add a trend, customize your dashboard, or track topics.

eLearning (NEW)

Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.

Free Webinars

During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.

Innovation Events

Explore our 2020 tour dates and find the best city to inspire your team.

Custom Events

Host a custom innovation conference in your city that will inform and inspire.

Custom Training

Bring the Future Festival experience directly to your team with custom training packages.

Search our database of over 390,000 cutting edge ideas.

Join 200,000 entrepreneurs, innovators and CEOs who rely on our weekly trend report to stay ahead of the crowd.
You'll get special access to premium content and trend research that cannot be found anywhere else.

View last week's newsletter

Follow Trend Hunter

Source: https://www.trendhunter.com/trends/experience-with-fragrance

Boost Your Fragrance Sales with”Fragrance Wardrobing”

What Is Fragrance Wardrobing? | Skincare.com
Today’s woman will purchase several fragrances to suit life events, occassions, or activities.

 

Why own 1 bottle of perfume when you can own several?  The mentality that, at one time, only applied to shoes, clothes, and accessories is now the trend in fragrance!  The idea of having a “signature scent” has “evaporated” and has been replaced with the idea of having several scents suited toward the event, occasion, or activity.   A concept that can be beneficial for any fragrance retailer!

This fragrance trend is said to have originated in the United States where identity  is more “flexible.”  Long gone are the days where women identify themselves as a working woman, housewife, mom, etc.  Today’s woman has several identities and will purchase an average of 5 to 8 scents to match the energy and experience of each occasion.1

When introducing Fragrance Wardrobing to your customers start with base fragrances that go on your favorite pair of blue jeans!

When introducing a customer to the idea of fragrance wardrobing, we the advice of Sonia Rykiel, a fashion designer and perfume maker, who says to treat it a fashion wardrobe, begin with a base scent and then add others, “just you would add a belt to an outfit.

”2  So for someone who is a fan of the clean, powdery notes of TerraNova’s China Rain, a great add-on would be something TerraNova’s China Musk, which has notes of citrus and vanilla.

 Both notes are inoffensive and pretty much go with everything a pair or blue jeans or white shirt.

Another wardrobing recommendation would be something with notes of rose or jasmine, which Rykiel relates to the proverbial “little black dress of fragrances.

”2  Something Terranova’s China Lily, with notes of Pink Chinese Jasmine, would be a great wardrobe add-on for someone looking for a fragrance to wear for an evening out that little black dress with the simple pearl necklace as an accessory.

Fragrance Wardrobing can be easily accomplished with TerraNova’s Traditions line featuring 4 Classic fragrances and the recent introduction of 4 NEW original creations!  

Want to give your fragrance sales a boost?  Give fragrance wardrobing a try!   By adding TerraNova’s NEW Traditions Collection (i.e.

Lotus Blush, Ile de Santal, Oceana, and Fig & Sambac) to your existing TerraNova Traditions Classics (i.e.

China Rain, China Musk, China Lily, and Patchouli), for instance, you’ll be able to  help stimulate add-on sales with your existing TerraNova fan-base and attract new customers to your TerraNova line.

Cash in on this exciting trend today with TerraNova’s Annual Fragrance Event happening June 1st through June 30th!

2 “Perfume Promiscuity: Why Signature Scents Are a Thing of the Past,” Jennifer Goldstein, October 20,2014, http://www.marieclaire.com/beauty/news/a12948/fragrance-wardrobe/

Source: https://blog.terranovabody.com/2016/06/21/boost-your-fragrance-sales-withfragrance-wardrobing/